You are the marketing manager for HP Laptop computers. Identify and briefly disc

Question

You are the marketing manager for HP Laptop computers. Identify and briefly discuss the differences between the consumer market for laptops and the business market. Then give an example of each difference using college students as the consumer market and defense related companies as the business market.

I need something different than what is already posted on this site. The answer already posted on this site doesn't fulfill the answer I need. I am looking for something more detailed please. Thank you

Explanation / Answer

All major companies like Acer, Dell, HP and Lenovo all have their consumer and business laptop lines very well distinguished. Acer’s Travelmate, Dell’s Vostro, Latitude and Precision series, HP’s Pro book, Elitebook and ZBook line and Lenovo’s ThinkPad series are all examples of dedicated business laptops.

Here are the 5 main differences between business laptops and consumer laptops:-

1) Build Quality:

Business laptops are built to last longer than most consumer laptops. Example: Laptop of Dell Vostro’s metal exterior, Lenovo’s ThinkPad’s all-metal roll cage design or HP ProBook’s spill-resistant keyboard, these build qualities are easily found on most self-respecting business laptops, qualities that are hard to find in consumer laptops. Some features found on business laptops are track point navigation, accelerometers that sense a laptop’s free fall to lock its hard drive and cushion it from shocks and drops and solid metal hinges to effectively tether a laptop’s screen to its base.

Business laptop under defense climate should be build in a situation where they would be able to with stand the battery life & longer batter backup, severe hot and cold climatic conditions and should be easily compatible to integrate with other systems and all feasible ports to be enabled (example: HDMI ports for data migration) and high bandwith wirless ports.

Where as the build quality for consumer laptops is to meet the standard needs of the consumer usage like should be compatible with all education and learning software and few gaming softwares and at the same time reliable hardware system to support the systems.

In short, business laptops offer superior build quality.

2) Software And Service

Often business laptops come built-in with tools that are essential for its audience. They all offer either proprietary or popular third-party backup and restore tools, maintenance software to keep your business laptop’s drivers and other services up to date, and enhanced video conferencing tools. Almost all business laptops, irrespective of the brand, offer more than a year’s warranty, giving businesses some much needed peace of mind in terms of safeguarding their investment for longer than other consumer machines. These business laptops also have a wider array of after sales support options to choose from, depending on a business’ requirement or IT policy.

3) Security

Laptops models like Vostros, ThinkPads, ProBooks, and Elitebooks have an option of having Intel vPro support, security is handled critically down to the hardware level of these business laptops. Not only that, business laptops have an option to include Trusted Platform Module chips to effectively encrypt the entire hard drive and protect passwords better than ever. These two features are enough to make any business laptops more secure than any of its consumer laptops.

4) Matte Screens

Business laptops from competing brands share one common feature, their non-reflective, non-glossy, matte screens. This is common among most (not all) Vostros, Latitudes, Travelmates, ThinkPads, ProBooks, Eliitebooks and ZBook business laptops. This is because matte screens are better for reading text for extensive lengths and their non-reflective nature prevents them from irritating distractions.

5) Battery Extensions

Business laptops also have battery boosting options. If a business laptop is sold with only a three-cell battery, be sure its OEM (Original Equipment Manufacturer) will have a six-cell or nine-cell battery upgrade waiting for higher price. Also, these laptops come with a docking port to help them dock into universal port replicators, charging stations and other compatible accessories to maximize their functionality.

Related Questions

Navigate

• Browse (All)
• Browse Y
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.