The Marketing Plan Coach software on the text website includes a sample marketin

Question

The Marketing Plan Coach software on the text website includes a sample marketing plan for Hillside Veterinary Clinic. Look through the “Marketing Strategy” section. To provide veterinary care to pets, Hillside needs to have a variety of medical supplies on hand. To handle that, it relies on delivery from suppliers and its own decisions. It also sells some retail pet products to customers, and that requires a separate set of decision about how it will handle inventory.

a. What logistics issue relates to medical supplies should Hillside consider? Can you think of ways in which delivery from its suppliers or to its own inventory decisions will be important in its ability to help its patients?

b. With respect to the retail pet products that Hillside sells, what level of customer service should customers expect?

c. What issues are involved in storage of pet supplies.

Explanation / Answer

a. Supply or logistic problems include acquisition and replacement of items such as food, drugs, and personnel. Having independent distributors across the country or state could help. Stockage of reserve medical supplies are not permitted.

b. A retail establishment can be classified according to its ownership, level of service, product assortment. The pet food and pet supply retail business is highly competitive, hence superior quality of customer service is expected.

c.  Cost of storage. Inventory storage can include insurance, heat, lighting, rent,etc.

Dry pet food will stay maximum fresh for six to nine months when stored in a cool, dry place , the inventory has to make sure that the stocks are cleared in the span of time.

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