If you put your request in the subject line, you might just get a quick no befor
ID: 443081 • Letter: I
Question
If you put your request in the subject line, you might just get a quick no before you’ve had a chance to present your arguments.
Compose effective subject lines for the following persuasive messages:
a. A recommendation sent by e-mail to your branch manager to install wireless networking throughout the facility. Your primary reason is that management has encouraged more teamwork, but teams often congregate in meeting rooms, the cafeteria, and other places that lack network access—without which they can’t do much of the work they are expected to do.
b. A letter to area residents, soliciting customers for your new business, “Meals a la Car,” a carryout dining service that delivers from most of the local restaurants. All local restaurant menus are on the Internet. Mom and Dad can dine on egg rolls and chow mein while the kids munch on pepperoni pizza.
c. An e-mail message to the company president, asking that employees be allowed to carry over their unused vacation days to the following year. Apparently, many employees canceled their fourth-quarter vacation plans to work on the installation of a new company computer system. Under their current contract, vacation days not used by December 31 can’t be carried over to the following year.
Explanation / Answer
a. A recommendation sent by e-mail to your branch manager to install wireless networking throughout the facility. Your primary reason is that management has encouraged more teamwork, but teams often congregate in meeting rooms, the cafeteria, and other places that lack network access—without which they can’t do much of the work they are expected to do.
Subject Line: Enhancing the networking and teamwork through wireless networking.
b. A letter to area residents, soliciting customers for your new business, “Meals a la Car,” a carryout dining service that delivers from most of the local restaurants. All local restaurant menus are on the Internet. Mom and Dad can dine on egg rolls and chow mein while the kids munch on pepperoni pizza.
Subject Line: Say no to hunger and dine at your home.
c. An e-mail message to the company president, asking that employees be allowed to carry over their unused vacation days to the following year. Apparently, many employees canceled their fourth-quarter vacation plans to work on the installation of a new company computer system. Under their current contract, vacation days not used by December 31 can’t be carried over to the following year.
Subject Line: Employees should be allowed to carry over their unused vacation days to the following year
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