Research is a necessary tool for marketing managers. The main reason marketing r
ID: 442007 • Letter: R
Question
Research is a necessary tool for marketing managers. The main reason marketing research has become so popular is because making a major marketing decision based solely on “shooting from the hip” can be much too costly in terms of wasted time, money, opportunity, and other valuable resources.
What is the most effective research method or approach and why?
What can marketing research do for managers?
What should managers be careful of when using research to help make decisions?
Which is most effective qualitative or quantitative and why?
Explanation / Answer
What is the most effective research method or approach and why?
It will depend on your type of research but I would suggest that the most effective method is the one that combines quantitative and qualitative research because it gives you the opportunity to study the same problem with 2 different approaches.
What can marketing research do for managers?
Marketing research helps to define goals of a product or service, the end goal is to provide with information that will help drive marketing campaigns.
What should managers be careful of when using research to help make decisions?
That the information is correct, some times with large amount of data the information that managers are looking for can be confusing this is why they need to look at it with many team members.
Which is most effective qualitative or quantitative and why?
It will depend on the research your are doing but in general I think quantitative research methods are most effective because numbers dont lie, people do, for eample in a interview (qualitative) a person can tell you he is the best at that he does but if you put a test or a questionary (quantitative) you can acutally get a score be 100% sure about the skill of the person.
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