Stated simply, the central, essential role of \"promotion\" in marketing strateg

Question

Stated simply, the central, essential role of "promotion" in marketing strategy is to:

A) develop a favorable corporate image
B) communicate to consumers in the target market that the 'right' product for them is available
in the 'right' place at the 'right' price and to influence their attitudes and behavior favorably.
C) obtain maximum publicity at the lowest cost.
D) inform the public about the firm's upcoming special sales.
E) get people to buy a firm's product even when it isn't needed.

Please explain your answers because i can't trust if the answers are correct or not.

Explanation / Answer

B) communicate to consumers in the target market that the 'right' product for them is available

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