CAN ANYONE HELP ME TO ANSWER THOSE QUESTIONS PLEASE? 1-Define competitive advant

Question

CAN ANYONE HELP ME TO ANSWER THOSE QUESTIONS PLEASE?

1-Define competitive advantage and provide one real-world example where a company or country enjoys a competitive advantage.

2-Some people believe that marketing is relevant only in affluent, industrialized countries; whereas others believe that the role of marketing is to identify people's needs and wants worldwide, irrespective of the economy. What do you believe, and why?

3-Why do some critics refer to GATT as the "General Agreement to Talk and Talk" and how does its successor, WTO, provide a better forum for trade agreements?

4-There are considerable differences and similarities among world cultures. This makes the task of the global marketer much more difficult. Discuss what needs to be taken into account when planning marketing strategy for different parts of the world.

5-What are the differences between a patent, trademark, and a copyright?

Explanation / Answer

1) Competitive advantage is defined as the strategic advantage one business entity has over its rival entities within its competitive industry. Achieving competitive advantage strengthens and positions a business better within the business environment. 2) I believe in the second statement. Marketing helps to know the desires of the people allover the world. It is the open broader speaking mouth of the consumers. Through advertising, the awareness of the product is brought to light, the need and desire of the product is triggered, hiking the sales higher. 4) the things that are to be taken care while marketing is their culture and their market sentiments. The advertising should be heart-hug to the people but not and no-way offensive to them. According to the culture, the climate, the people and the development, the needs, desires and habits of the inhabitants do change. We have to see it in all these respects and move forward in the marketing strategies. 5) 7 main differences can be pointed out: 1. The purpose of a copyright is to protect works of authorship as fixed in a tangible form of expression. Thus, copyright covers: a) works of art (2 or 3 dimensional), b) photos, pictures, graphic designs, drawings and other forms of images; c) songs, music and sound recordings of all kinds; d) books, manuscripts, publications and other written works; and e) plays, movies, shows, and other performance arts. 2. The purpose of a trademark is to protect words, phrases and logos used in federally regulated commerce to identify the source of goods and/or services. 3. There may be occasions when both copyright and trademark protection are desired with respect to the same business endeavor. For example, a marketing campaign for a new product may introduce a new slogan for use with the product, which also appears in advertisements for the product. However, copyright and trademark protection will cover different things. The advertisement's text and graphics, as published in a particular vehicle, will be covered by copyright - but this will not protect the slogan as such. The slogan may be protected by trademark law, but this will not cover the rest of the advertisement. If you want both forms of protection, you will have to perform both types of registration. 4. If you are interested in protecting a title, slogan, or other short word phrase, generally you want a trademark. Copyright law does not protect a bare phrase, slogan, or trade name. 5. Whether an image should be protected by trademark or copyright law depends on whether its use is intended to identify the source of goods or services. If an image is used temporarily in an ad campaign, it generally is not the type of thing intended to be protected as a logo. 6. The registration processes of copyright and trademark are entirely different. For copyright, the filing fee is small, the time to obtain registration is relatively short, and examination by the Copyright Office is limited to ensuring that the registration application is properly completed and suitable copies are attached. For trademark, the filing fee is more substantial, the time to obtain registration is much longer, and examination by the Trademark Office includes a substantive review of potentially conflicting marks which are found to be confusingly similar. While copyright registration is primarily an administrative process, trademark registration is very much an adversarial process. 7. Copyright law provides for compulsory licensing and royalty payments - there is no analogous concept in trademark law. Plus, the tests and definition of infringement are considerably different under copyright law and trademark law. pl rate lifesaver :)

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