D Question 40 [Hilton) Hilton Hotels & Resorts would like to increase their shar
ID: 435299 • Letter: D
Question
D Question 40 [Hilton) Hilton Hotels & Resorts would like to increase their share of the luxury hotel market in New York. The table below represents some data about the market. Hotels & Resorts Total Sales$16.000000 $16,000,000 Hilton Hotels & Resorts Gross Margin $5,000,000 Total Industry Sales $64,000,000 Total Industry Marketing Effort $15,000,000 Hilton Hotels & Resorts want to expand their market share by 3 points. Is it worth it for Hilton Hotels & Resorts to pursue this? What is the expected profit or loss if they invest to pursue the market share gain? [Note: This question contains a table with two columns and four rows. If your table does not appear or is incomplete, notify your proctor immediately and request that they take a screenshot for the incident report.]Explanation / Answer
Answer 1 : If the hilton hotel expand their market share by 3 point, they can expect profit of $150,000
Answer 2 : Stragegic Channel Alllinace refers to - An arrangement whereby companies reduce distribution costs by sharing facilities, equipments and transportation
Note : A strategic alliance is a legal agreement between the two or more companies to share access to their technology, trademarks or other assets.
Answer 3 : The terms goal and objective should not be used interchangeably. Goals are philosophical while objectives are performance based.
Note : A goal is an overarching principle that guides decision making while objectives are specific, measurable steps that can be taken to meet the goal.
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