(APPLE INC.) Write a 1,050-word report on the company you selected in Week 3, fo
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Question
(APPLE INC.)
Write a 1,050-word report on the company you selected in Week 3, following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following:
Establish Long-term Goals and Objectives
Strategy Formulation.
Indicate the markets that the company will pursue.
Specify the unique value the company will offer in the selected markets.
Discuss the resources and capabilities that are required.
Analyze how the company will capture value and sustain competitive advantage over time.
Business Management Strategy
Consider Cost and Differentiation Advantages.
Describe the Corporate Strategy.
Investigate Vertical Integration.
Describe Strategic Alliances.
Detail the Company Competitive Advantage.
Generate an Organizational Chart of the company you selected.
Explanation / Answer
Apple is a multi million brand with huge investment and a a very large number of investors. Their strategical implementation is definitely one of the world's best implemented strategies.
International Strategy.
Apple's international strategy includes a wide range of products spanning from premium pcs to the iPhones. Their international standardization includes standardization of the overall services and the product quality over global markets.High investment on research and development and large number of stores and outlet with state of the art warranty management system makes them the biggest empoyer and tech provider in the same field. One of the main strategies are to provide a feature packed premium device which is generalized in every global region.
Strategic Implementation
Apple's basic strategy is to develop the products and simultaneously improving the design and utilize the overall difficulties by implementation of different strategies. Company's strategy is to build quality product which are based on performance and stands out of the market .
Apple's quality standards are very high hence produced products R&D cost is usually very high and final product si superior in terms of quality. Company also put extreme efforts to do something out of the box.
influence of Governance and Ethics.
Apple's model includes ethical as well as social responsibility and its composition of the legal, Ethical and economical responsibilities hence all the influence of the ethics and social responsibilities reflects in the organization.
a well organized governing system with a proper strategical implementation drives the company and also make a better work environment for the system. Apple's ethics standard is very high and which is applied into the work structure if the company from the very basic level.
Company Social Value.
Apple insist in making their work pattern as on of the best in the industry. Apple inures that it uses the highest standard in making of their products and for the application the overall strategies . They treat their workers with due respect and dignity and also provide a safe and responsible manufacturing facility.
Innovation and Diversification.
Apple has a big diversified range of products . Initially apple used to deal in computers only then they came in the ipod and then mainstream phone business. Apple has evolved itself from a computer company to a big global brand. Constant research and development and high number of best engineers and bright minds are already looking for the best ideas and to create a better product.
Legal limitations.
Apple's legal limitation includes a good act of 1979 in which, Apple has to sell their products as they are described to avoid any claims from customers. Act of 2008 which states that apple has to treat their customers in a fair manner and they cannot use negative sales techniques and promotions. All the market strategies and apples sales promotion have to be in the legal area.
Evaluation and Control
Apple inc. has a large design and development team as well as marketing team , They build everything from the portable music players to the big MAC computers. Apple also provides services and other informatics which is controlled by headquarters on California. Apple has a huge number of employees and earns a huge revenue every year.
Strategic Metrics.
Apple always keep implementing its marketing strategies some of them are introducing a wearable, Apple watch. Every year growth of sales in iPhone is extremely huge and it is almost doubling up every year. Apple has a huge gross profit margin which is climbing up every year which is one of the main watchable metrics for the apple inc.
.
Five forces analysis on smartphone industry that could threaten Apple is as follows.
Political factors
Erratically mobile phone industry has been very badly affected. Changes in policies across different countries and international levels huawei world affecting the trade between different countries and reduced the impact of mobile phone industry as compared to Apple. Apple has a competitive advantage as their policies are very strong and availability of other factors are also relatively high.
Environmental factors
Many of the mobile phone manufacturers are facing different kind of issues as compared to Apple because of the strict environmental rules. For reducing the overall price of the devices, other manufacturers are using different kind of chip manufacturing processes which are directly creating hazard for environment. As apple is caused dominating and provide premium product their research and development strategy is relatively providing premium content rather than going for the environment harming contents.
Social factors
Social factors are also one of the most important parts in increased sales of the Apple. Apple is considered to be a status symbol which is socially accepted as a premium device. Other devices from the similar segment are not as effective as the Apple is branded to the people.
Technological factors
As many other organisations are also developing their structure of operation in terms of providing better services for mobile phone industry, competition level is also increasing which is affecting business of apple in the Global scale. Technological advancement and availability of other substitute Sa also affecting business of Apple in international markets.
Legal factors
As increasing number of patent infringement activities as well as availability of different rules and regulations in operation of mobile phones and manufacturing have also been affecting apple in a very large why. This type of approach reduced its limitation to Limited amount of market as well as also reduced its freedom to innovate and to implement freely on to their phones.
Apple offers a very limited number of products and advertise them as a premium products for the market. By focusing on the high and device only the product pricing is also divided into the high and price sector and the customers with high capital are targeted to increase the overall revenue of the company. Company deals in mobile phones as well as the computer system which are always falling in the premium category creating maximum profits as well as the service benefits for apple.
Apple always give priority to its overall profit over the market share. New strategies on how to increase the profits rather than focusing on increasing in market share has always been companies main motto.
Premium pricing of the devices are basically their main strategy for capturing the sector or as well as the high and sector of the customers. Even the company is most nominal devices are priced in mid range but the normal devices are usually price that very high range that normal customer cannot afford. By giving out different contracts with the phone as well as other devices company has specifically developed an ecosystem for its environment off work.
Apple uses the vertical integration strategy to deal with the problems. Company has expertise in Software Hardware as well as the other services. All of these three services are linked together creates vertical integration between the devices as well as their services. Company uses the best available design which is eye catching as well as aesthetic which also increases the number of customers coming towards the company.
Biggest competitor to the Apple is Android, android has grown like a giant in last decade and give the most fierce competition in terms of sales as well as the software. Android price. Unique selling point of the device is as the Android can be very cheap as compared to Apple. Specific difference is making android Run I had in the race of selling devices to the customers.
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