pleas do not copy from past post or internet need detail answer in own words Par

Question

pleas do not copy from past post or internet need detail answer in own words

Part A.

Analyze the IMC (especially online) initiatives of Coca Cola corporation (Pick any one of their brands – Coke, Diet Coke, Sprite etc.) and write a detailed report on their strategies implemented using a) Paid Media b) Owned Media and c) Earned Media. Also mention what kind of online CRM measures have been utilized by Coca Cola to engage its target audience. Please be detailed in your report, highlighting what tactics are working and what are falling short based on YOUR opinion. Support your arguments using materials taught in this course.

Part B. Imagine you are interviewing with Coca Cola Corporation (the brand you picked in Part A) to be a part of their Digital Marketing Team. As a part of your interview process, you are required to provide 5 ideas/ strategies/ tactics involving the Coke’s digital marketing initiatives using a) Paid Media b) Earned Media and c) Owned Media. Also mention what kind of metrics you will be recommending to evaluate the strategies suggested by you.

Explanation / Answer

Coca-Cola indeed has been able to establish an effective way to stay relevant in a very complex, unpredictable and volatile market. Coke’s integrated marketing strategies eventually make use of both conventional and innovative media to create distinctive ads which ultimately facilitate to tell a brand story across multiple channels. Coke employs social media as a way to invite customers to be a part of their story.

Effective utilization of social media as a marketing tool indeed facilitates Coke to attract younger generations much more efficiently. Personalized content and inventive delivery system ultimately had helped Coke to be so popular. Furthermore Coke had carefully crafted their marketing campaigns to extract the feeling of happiness.

This approach indeed had facilitated Coke to develop a much stronger connection with their fans which eventually helped them to be a dominant force internationally. Coke created personalized brand experience for their consumers when they formed individualized bottles. People were so encouraged about the personalization that they shared 250,000 tweets with the #share coke.

Furthermore this marketing approach indeed helped Coke improve its revenue after a period of declining sales. The campaign was so successful because it effectively facilitated to encourage action wherein fans were persuaded to go out and buy a Coke product and then talk about it online.

Coke creates ads that are based on specific events such as World Cup or festival holiday like Christmas. The ads are comprehensive and work to unite audiences across borders around a fundamental perception concerned with Coke wherein fans can upload all manner of content and participate in the creative process.

Coke carefully crafts marketing strategies which eventually facilitates to effectively respond to their fan base. They’ve been able to clinch upon new social media platforms in a bid to increase their ultimate fan base. Furthermore such approach indeed works for them effectively because it shows fans that Coke is exploratory, fashionable and humorous.

Coke uses an integrated marketing approach to create a cohesive brand story by ensuring its ads make you curious and excited about Coke. Furthermore Coke markets its products by ensuring the feeling of good experience. Thus when you engage with their social media ads you are boarded with the feeling of journey where you get to choose your own adventure which ultimately had facilitated Coke to succeed in social media marketing.

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