fn control option command 5? . Which of the following factors would not be a par

Question

fn control option command 5? . Which of the following factors would not be a part of the Dan's Stores Retailing Mix: A. physical facilities B. employee benefits C. promotion D. price E. 28 service 29. All of the following are merchant wholesalers that take title to goods EXCEPT A. manufacturer's agents B, rack jobbers. C. drop shippers D. full-line wholesalers. E. specialty merchandise wholesalers. 30. Layton Sunglass Distribution sets up sunglasses displays in most Utah retail stores and, literally, owns the displays, providing a margin of each sale back to the retail stores. This "consignment" company is a limited wholesale operation known as A. stack loader; B. rack jobber C. drop shipper D. display agent E. truck jobber 31. An ad for Citrucel fiber supplement claimed that in a blind taste test consumers preferred the taste of Citrucel to Metamucil 2 to 1. This ad appeal is an example of see during A. reinforcement; growth stage advertising that one is most likely to of the product PLC. D. comparative; growth stage E. persuasive; introductory stage 32. A few years ago, a 2012 ad in Time Magazine and web-paid ads for Campbell's soup read, "We haven't changed that great taste your family's always loved." This was an example of might see during the A. reminder: growth B. comparative; maturity C. persuasive; growth D. informative; maturity E. reminder; maturity of the product PLC. advertising that one

Explanation / Answer

29. A. Manufacturer's agents- these are middlemen who involve in all activities of buying, selling and negotiating for their clients but do not take the title of the goods in which they deal.

30. B. Rack Jobbers- A wholesaler that sells products in a retailer's premises by displaying his products and shares a part of sales with him for it.

31. B. Comparative advertising at maturity stage- At this stage, the growth in sales goes down hence it is compared with similar products and shows its preference. This strategy defends the market share and increases profits.

32. E. Reminder advertising at maturity stage- In this strategy, the advertising is done by reminding customers of what the product was good at and making them sure of the same quality.

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