1) Write a critique memo, explaining what went wrong with the original document.

Question

1) Write a critique memo, explaining what went wrong with the original document. Make sure to apply in the critique the knowledge of visual communication you have learned in this class and use a professional language to point out the flaws of the document. That is, you need to clearly demonstrate in the memo that you have a professional know-how on document design, for example, of those visual design principles presented in the textbook (Chs. 14 &16), such as alignment, contrast, grouping, repetition, etc. (Some of the principles are clearly absent in the original.) In other words, readers can tell you have been educated on the subject of visual communication/information design.

Since audience holds the key to effective communication, you can also examine the document from the perspective of an actual customer/user. For example, will the customer be able to access the information quickly and easily? What flaw(s) in design stops him/her from doing so? Or what makes usability so poor? In your critique, also offer suggestions for improvement, but with a rationale (i.e., explaining why your design suggestions would help create a better and more effective document for the customer/user).

OHN'S NATURAL FOODS 233-1280 or johnsnaturalfnod@aol.com * * *9th YEAR SERVING AMES * * * 9.5.02 JNE BUSINESS& PRODLUCT INEQ (We welcome your input!) 515.233.1280 STORE-HOURS> -> WEEKDAYS: ?Z (EXCEPT THURS. 'TIL 8 PM).->SATURDAYS: ?-5, -> *SUNDAYS*: 12-5. BP SEPT. SPECIALDEADLINE: *SEPTEMBER 17th,IUESDAY,9AM,*! CALL 233.1280 or E-MAIL. johnsnaturalfood@aol.com. Weekly order deadline: 9 AM, Tuesdays. Phone answered until 10 PM Monday evengs OR ut orders on answering machine OR E-mail orders ANYTIME, >Seeds of Change's ORGANIC PASTA SAUCE (4 choices)! >No Pudge! FUDGE BROWNIE MIX (4 flavors)! Only. (Save...) $2.49! 1.40) $2.49 80c) $1.19 50c) Mayacamas' SKILLET TOSS PASTA MIX (7 flavors)! PLUS MANY MORE "HEALTHY ADVANTAGE" SUPER SPECIALS THROUGHOUT THE STORE! NEW“IN-STOCK" SINGLE ITEMS: (WE LOVE REQUESTS!) ("O"-ORGANIC) 0-MIDWEST HARVEST'S SOFT TOFUI* -CASCADE FRESH'S NONFAT YOGURT CUPS!* >O-SEEDS OF CHG'S TOMATO BASIL PASTA SAUCE!* >WILD RICE IN BULK IS BACK! 0-RUDI'S COUNTRY FRENCH BREADI* O-MIDWEST HARVEST'S FIRM NIGARI TOFU!* GOOD HEALTH'S VEGGIE STIX SNACKI* O-SANTA CRUZ'S CINNAMON APPLE SAUCE!* >SORRELL RIDGE'S CONCORD GRAPE FRUIT SPREADI* 7TH GENERATION'S CARPET CLEANER!* >O-YU'S BASMATI RICE BEVERAGEI* >O-MICHELLE'S VEGGIE MEDLEY FETTUCINEI* >O-MICHELLE'S VEG, MEDLEY ANGEL HAIR PASTA!* DR. BRONNER'S LEMON BAR SOAPI*>SEEDS OF CHG'S MUSHROOM ONION PASTA SAUCE!* >ECOVER'S LIQUID LAUNDRY WASH! >0-SANTA CRUZ'S 100% LIME JUICE!* * On Special for a Limited Time! O-SEEDS OF CHG'S GARLIC ONION PASTA SAUCE!* 0-MOTHER LOVE'S BAKERY FRESH BREAD (local)l O-FOOD FOR LIFE'S WOMEN'S BREADI* 7TH GENERATION'S SHOWER CLEANER!* O-YU'S ENRICHED FRENCH VANILLA SOY BEVERAGE!* BLUES BUSTER'S FULL SPECTRUM LIGHT BULBSI BACH'S RESCUE REMEDY CREAM CUSTOMER RAVES: LICK YOUR CHOPS DI ITE CANNED CA?EOODI ORG. VALLEY WHIPPING CREAM!! Mark-ups: 15% for ALL cases (SAVE 20%); 35% for grocery singles; 50% for single units of both nutritional supplements (SAVE 16%!) & personal care items+ “FOODS THAT MAKE YOUR ALLERGIES WORSE"-OganicStyle, July/August 2002 If your food allergies are worse when trees, grasses, or weeds are pollinating, you may have oral-allergy syndrome, a conditioning that causes itching and swelling of the lips, tongue, throat, and roof of the mouth. (It's far less serious than throat closing, which can be a life- threatening emergency.) Avoid this discomfort by refraining from foods that contain similar reaction-causing proteins lf you're allergic to ragweed pollen, avoid bananas, watermelon, cantaloupe, zucchini, and cucumber oIf you're allergic to grass pollen, avoid watermelon, oranges, kiwi-fruit, and tomatoes. olf you're allergic to birch pollen, avoid apples, plums, peaches, nectarines, cherries, carrots, parsley, tomatoes, peas, beans, peanuts, almonds, and sunflower seeds

Explanation / Answer

Following are the hinderances a customer is going to face while trying to access and grasp the information provided in the ad.

1. Poor quality print causes the impression of one side of the print visible on other, makes reading diffcult and likely to put off many cusomers at first glance. The paper starts with a weird loking sun logo, that does not look like an effort to attract the beholders.

2. Repetition of information like phone number and email ID.

3. Inconsistency of information. The ad starts with store closure and opening hours and repeated use of words like "Deadline" makes it more of a business memo. Ordering procedures etc. could have been given towards the end.

4. No segregation of information. The sauces, cat food, rescue cream, laundry wash,pasta, bar soap, everything has been put together in a mess, which makes the products difficult to locate.

5. Unclear information. The information on discounts does not communicate the message from the poster to the customer in clear concise way. Asking of free price guide and prairies news etc. seems to be out of place and context.

6. Irrelevant information . The piece of infromation on allergies is unwarranted on advertisement. It will actually make many people susceptible and reluctant to make a purchase.

By use of good documentation and print, well presented information with concise and crisp display of commodities with special features, prices, promotional offers and availability can make it a better reading document. Terms and conditions may be written towards the end, while irrelevant infromation on allergies may be removed completely.

Related Questions

Navigate

• Browse (All)
• Browse 1
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.