A number of new forms of digital communication have developed in the last 10 yea

Question

A number of new forms of digital communication have developed in the last 10 years. Describe, from your perspective, the most significant two or three, and describe the pros and cons of them. What changes do you expect to see for them moving forward.

Apple’s Tim Cook made U2’s Songs of Innocence album available free to every Apple iTunes customer on September 9, 2014, and it seems like yet another major change in the landscape of the business of music is taking place. What were U2’s motives? Do you believe U2 was paid anywhere near as much by Apple for this album as it would have made had it gone on sale? If so, why would Apple do that? If not, why would U2 participate?

Explanation / Answer

Considered purchase is generally made out of necessity of digital items. People spend significant amount of time and money in order to take a decision related to considered purchases of latest version of smart electronics product. So the advertisement of considered purchases should be elaborative & of longer duration which gives a clear picture about the product of communication media to the customer.

On the impulse purchase is generally made out of desire & not of necessity. People do not spend much time & more money making the purchase decision of impulse products. Such advertisement should not be elaborative; rather it should be of short duration but should be catchy enough to get registered in the minds of the consumers.

Element of surprise can be used to gain a competitive advantage of that product. Elements of surprise arouse the desire of an individual & thus the customer gets inclined towards buying the product. Thus higher the element of surprise, larger would be the customer base & thus the revenue.

So every customer want to low prise and he want to more than function of latest communication product.

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