Marie is marketing researcher for an international fish sauce company. The compa

Question

Marie is marketing researcher for an international fish sauce company. The company is expanding its products into three new countries and needs to have to marketing mix strategy reevaluated based on each country's demographics. While Marie is researching these demographics, which objectives will she have in mind?

a. determining what the overall market population is and it's overarching culture

b. creating a clear and complete picture of a segment's typical member characteristics

c. analyzing the demographics to better inform a company's mission statement and business strategy

Explanation / Answer

1. A. Determining what the overall market population is and it's overarching culture.

This is because the initial market analysis would be useful for the company to determine if it is even feasible to enter the market. Secondly, it'll tell them about the dominant culture that is followed in the nation which would be easy for them to create a generalized strategy for each of the different nations and going into complex details would add even more stress on the strategic requirements of the company.

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