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A manufacturer purchases 5000 cases of a certain component for $100 per case fro

ID: 433702 • Letter: A

Question

A manufacturer purchases 5000 cases of a certain component for $100 per case from two suppliers: Supplier A and Supplier B. Supplier A is currently responsible for 1/2 of the total demand. The two suppliers currently pay $4 per case for transportation and achieve the same average delivery time of 10 days. However, for each day that a supplier can reduce in the average delivery time, the manufacturer is willing to shift 2% of its total purchase to the supplier offering the premium service. A supplier earns a margin of 20% of the selling price on each case before transportation cost kicks in. The transportation rate increases by $0.5 per case for each day reduced in the average delivery time. What is the total profit of Supplier A when 2 days are reduced in its average delivery time? Assume that Supplier B takes no action.

$40,500

$41,850

$51,000

$ 52,500

$40,500

$41,850

$51,000

$ 52,500

Explanation / Answer

Number of cases currently supplied by A = 2500

Percentage of total purchase shifted to A from B = 2%*2 = 4%

Number of extra cases for A = 4% of 5000 = 200

Total cases for A = 2500+200 = 2700

Margin before transportation = 20%

Selling price per case = $100

Total margin before transportation costs = 2700*100*20% = $54000

Increase in transportation cost = 0.5*2 = $1

New transportation cost per case = 4+1 = $5

Total transportation cost = 2700*5 = $13500

Total profit of supplier A = Total Margin - Total Transportation cost

= $54000 - $13500 = -$40500

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