Why is BDA regarded as a business strategy in the eyes of the authors? Please us

Question

Why is BDA regarded as a business strategy in the eyes of the authors? Please use the classic VRIO framework to examine BDA as a strategic resource (10 Points). Please describe briefly the conceptual framework of value creation by BDA (the model figure is on page 398 of the article) (10 Points) Please find out how BDA is being used in your organization to improve the business. Then case as short as any of the five cases in the article to illustrate whether the conceptual framework proves to be valid in your case (10 Points). Or If BDA is not practiced in your workplace yet, based on reading the article do you think BDA can make any strategic value if it is adopted? How BDA should be adopted at your workplace? One way to examine BDA is to look at the challenges facing companies in creating strategic value. Please identify major problems associated with creating and realizing strategic value of BDA in the organization you investigated and create two research questions around these problems by following the relevant example(s) given in the article (10 Points). For example, if the problems are related to BDA assessment, one of your question could be "what are the tangible sources of value that can be realized through BDA?"

Explanation / Answer

Big data analytics (BDA) is referred as process of examining large and varied data sets to find out hidden patterns, unknown correlations, market trends, consumer preferences and other useful information which can help organization make more-informed business decisions.

Furthermore determined through specialized analytic systems and software big data analytics indeed can facilitate with various business benefits including new revenue opportunities, more effective marketing, better consumer service, improved operational efficiency and competitive advantages over business opponent.

VRIO analysis tool developed by J.B. Barney indeed does effectively facilitate to analyze firm’s internal resources. Furthermore in his work ‘Firm Resources and Sustained Competitive Advantage’ author did eventually help effectively identify attributes that firm’s resources must possess in order to become a source of sustained competitive advantage.

According to author resources must be valuable, rare, imperfectly imitable and non-substitutable. For instance Google’s ability to efficiently administer their people indeed does effectively facilitate to reflect a source of both differentiation and cost advantages. Furthermore Google uses data about its workers to effectually manage them.

This capability allows making correct data based decisions related to hiring policies thus facilitating to effectively utilize employee skills. As a result Google is able to hire innovative and productive employees as a consequence its indeed been regarded as a costly affair to imitate as no other company uses data based employee management so extensively.

However effective implementation of BDA is indeed regarded to be costly and complicated as it necessitates for companies to effectively build highly sophisticated software. Furthermore HR managers should be trained to make data based decisions and forget their old administration methods.

As company rapidly grows there is also an increase in the amount of data produced. The storage of this data indeed does become a big challenge for everyone. Options like data warehouses are used to collect and store massive quantities of unstructured data in its inhabitant format.

However the problem is when data administrator effectively tries to combine inconsistent data from distinct sources it encounter errors. Inconsistent data, duplicates, logic conflicts and missing data all result in data quality challenges.

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