22. Which of the following conditions is conducive to the use of a direct channe

22. A A smaller group of consumers, build niche segment that is catered directly by the manufacturer.

ID: 433459 • Letter: 2

Question

22. Which of the following conditions is conducive to the use of a direct channel of distribution?

The manufacturer sells to only a few, large customers

The manufacturer markets a narrow line of products.

The manufacturer's customers are geographically dispersed across the U.S.

All of the above.

22. Which of the following conditions is conducive to the use of a direct channel of distribution?

The manufacturer sells to only a few, large customers

The manufacturer markets a narrow line of products.

The manufacturer's customers are geographically dispersed across the U.S.

All of the above.

22.

A smaller group of consumers, build niche segment that is catered directly by the manufacturer.

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