Select one (1) global industry, such as the automobile or cell phone industry. N

Question

Select one (1) global industry, such as the automobile or cell phone industry. Next, use the Internet to research three (3) major international competitors within the chosen industry. Take note of manner in which the popular international business press (e.g., newspapers, magazines, e-zines, press releases, etc.) depicts the selected companies.

Imagine that you have been given the opportunity to lead one (1) of the three (3) researched international competitors. Select one (1) company in which you are interested in leading, and provide a rationale for your choice. Propose the necessary major steps—including education, social development, community activities, bargaining skills, language skills, conflict management skills, etc.—that you would need to take in order to propel you from where you are today to a global leadership / management position at your chosen company.

Explanation / Answer

ANs:- Let us take an example of Cell phone industry. The major competitor's in cell phone industry are Apple, Samsung and Nokia. The  popular international business press has depicted these companies as:-

a). Apple is know for innovation and perceived an aspirational brand among consumers

b). Samsung is charged with penalty for coping the smart phone technology of Apple.

c). Nokia has lost the market share due to it's presence on windows platform and not moving to android version. After a selloff with Microsoft Nokia has moved to anroid platform.

Let us take an example that I have been given an opportunity to lead the brand of Nokia. The rationale behind this could be to lead a brand which was once a market leader but now struggling with sales. The necessary steps required to lead a company like Nokia could be:-

a). The company is know for it's durability and battery back up. Most of the smartphones lacks these two qualities in today's time. The company should continue to focus on it's strength of durability and battery back feature along with superior customer service.

b). The Company should also make smartphones which has asthetic appeal and looks good. The consumers are very much focussed towards asthetic appeal of smartphones.

c). The company should also focus on thechnological feature of the mobile phone like RAM, camera, memory etc.

d). The company should also re-position itself as a brand which is back with a bang and going to stay in the market for long.

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