3:46 PM chegg.com Sprint The Early Evolution of Manufacturing Firms: Ford Motor

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3:46 PM chegg.com Sprint The Early Evolution of Manufacturing Firms: Ford Motor Company Goes International (USA) Ford Motor Company has been in business for over 100 years and when it comes to a global mindset, Ford is ahead of most of its competitors, although this was not always the case. Early in its history, Ford was like many large firms, which often sent people off to other major countries to set up companies just like the one back home. The first Henry Ford, the founder of the Ford Motor Company, was in many ways an internationalist, because within a few years of establishing his company in the US he was opening manufacturing and assembly plants all over the world the first of which was a Model T assembly plant in Trafford Park, England, in 1911 that were essentially smaller versions of the original plant in Detroit. Over the years Ford evolved into a collection of local country and regional fiefdoms. But by the mid-1920s (even earlier in some countries), a sense of local pride had developed in the Ford plants in many countries around the world. These countries all began to develop their own automotive companies. Suddenly there were local automotive companies in the UK, in France, Germany Australia, all making their own vehicles. Nations wanted to assert their independence and saw the automotive industry as a means of investing in their own economies. Indeed, some early automotive pioneers in other countries even began to export their own cars to other countries as well as develop their own plants elsewhere. The Europeans exported, the Americans exported, the Japanese exported that was the way the competitive game was being played. This was the beginnings of the "multi-domestic structure for large multinational corporations, as described in this chapter. In the 1960s, though, regionalism began to develop with the emergence of the European Common Market, NAFTA, ASEAN, and other regional trading groups. Countries kept their own political systems and social values but formed economic trading blocs. So... big companies established regional headquarters within the various major trading blocs. Ford Europe, Ford Asia-Pacific, and Ford South America were established in this period. This was when most of the regional and functional fiefdoms (with ach region becoming very independent) became firmly entrenched at Ford. (This is what is referred to in the text as the "regional" corporate structure, an extension of the

Explanation / Answer

From the very beginning fold has implemented itself as one of the most influential and competitive Automotive manufacturer. Providing wide variety of products and having a reliable brand image made it one of the most successful brands across the globe. Operational capabilities of old has enabled it to capture large amount of market by providing great diversity in the product range as well as implementation of better production facilities for improving the overall availability of business opportunities for Ford. Ford Henry provided correct vision to the organisation for improving the market presence as well as to compete in the emerging market of automobiles. Diversification of the products rain across different platforms ,from consumer oriented products to the business oriented products, Ford has successfully maintain it's brand identity and created a bigger working structure which is known to all and have an operation capabilities across the globe in different regions.

Ford the second largest motor manufacturer of America and it is historical in known for producing family friendly vehicles as well as rough and tough service vehicles. Their product range spans from small cars to the last trucks and global presence of ford is very powerful.Ford is one of the biggest car manufacturers in the world and manufactures commercial as well as private vehicles. Ford's marketing strategy includes using sustainable resources in its production and providing a value for money product.
Implementation of intense diversity in to the organisation was also a key factor of the leadership done by Henry Ford in his organisation. He definitely increased the overall diversity which was involved in his organisation to improve the working conditions and to provide additional support to the overall organisational structure.
Using cost differentiation strategy as well as consistently improving the services was the main approach which benefited the company in a positive managerial

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