re Q21. You are in need of a flu medicine and go to the local drug store. You fi
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re Q21. You are in need of a flu medicine and go to the local drug store. You find numerous brands are available. After looking at the packages for several minutes, you are unable to determine which would best fit your need. You then ask the pharmacist and she recommends a particular brand which you purchase. What type of personal influence did the pharmacist exert? Q22. Continuing Q21, suppose that instead of asking the pharmacist, you remember a recent discussion among your friends about a new flu medicine. Several had tried it and were very satisfied. You find this new brand and purchase it. What type of personal influence does this illustrate? Q23. Ferruccio Lamborghini, the creator of the Lamborghiní automobile, devised a simple yet effective method to realize the impact that his cars had: while driving, he paid attention to people at the sides of the road. If they did not turn around in astonishment, the cars style was simply not attractive enough for it to be used. What type of personal inflbence was Ferruccio trying to use to make his car more appealing? items (e.g., clothing, guns and medical equipment from the 1700s and 1800s). The building is always packed with Q24. Suppose you own a tourist attraction where tourists can walk through your building and view various historical people waiting in long line. You noticed that many people either turn around as soon as they see the long line or get in line but leave after a few minutes. You want to avoid losing these customers. Based on what was covered in lecture about the effects of music, there are two ways in which you could use music to shorten the waiting lines by increasing how quickly people move through the building. Identify these ways. Q25. Continuing Q24, dentify another environmental influence that could be used to shorten the waiting lines by increasing how quickly people move through the building. Q26. A grocery store chain carries both nationally branded products and its own private label products thst are cheaper than the national brands. Drawing upon the findings of Russo's unit price study, what should the gro chain do if it wishes to increase the sales of its own private label products?Explanation / Answer
Q 21. The personal influence that the pharmacist exerted was the social informational influence. This influence is driven when the person is sure of the decision he has to make and due to accepts the fact that the person with whom he is influenced possesses more knowledge and experience of the area where the decision has to be taken. So the person simply follows what the influencer tells him.
Q22. In this illustration interpersonal influence is reflected. This influence is caused by a group of people around the person whom he trusts upon and believes to have been taken the same decision before which proved to be right. He simply gets influenced by the people of his circle when he does not possess knowledge on a topic and their opinion looks convincing to him. A large number of people take most of their decisions based on interpersonal influence.
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