1.When choosing retail partners, manufacturers look at all of the following EXCE
ID: 433102 • Letter: 1
Question
1.When choosing retail partners, manufacturers look at all of the following EXCEPT _______.
channel member characteristics
number of advertising outlets
basic channel structure
distribution intensity
2. Estée Lauder would not choose to sell to CVS or Dollar General because ________.
its customers would not expect to shop at those stores for high-end cosmetics like Estée Lauder
there are not enough CVS or Dollar General stores to reach its customers
its prices are too low for CVS and Dollar General
3.Which of the following is a likely result of companies being able to perform several of the channel functions themselves?
Higher cost for the consumer
Increase in costs
Greater efficiency
Less control over the product
Explanation / Answer
1:Choosing retail partners, manufacturers look at all of the following Except:
Answer: Number of advertising outlets
The reason is that the manufacturer is not concerned about the retail partners advertising outlet and that the other three factors are important for manufacturer to consider the retail partner for business and those are channel structure and channel member characteristics and distribution intensity.
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