Business to Business marketing: Research a pure B2B company or product. Compare
ID: 433100 • Letter: B
Question
Business to Business marketing:Research a pure B2B company or product. Compare and contrast it’s distribution channel strategies to Xerox. Which do you think is more effective and why? Business to Business marketing:
Research a pure B2B company or product. Compare and contrast it’s distribution channel strategies to Xerox. Which do you think is more effective and why?
Research a pure B2B company or product. Compare and contrast it’s distribution channel strategies to Xerox. Which do you think is more effective and why?
Explanation / Answer
Volvo has been doing live test setup for proving credibility of their products. Live test setup directly offers a situation where no outcome could be guaranteed. This is a very thrilling experience for the audience while they provide demonstration for the tracks. Their live tests have always been proven to be very influential as they always succeed. This creates a positive impact on the customer to buy their products and shows the reliability of the products built by Volvo.
Live test program has been implemented as a very effective part of the promotional scheme for Volvo. This specific program has gained extreme customer retention as it was very widely shared on the social media and other campaigns because of the uniqueness of the program. Hence we can see that this is strategy is very effective for Volvo.
This type of approach is basically not appropriate for the B2B marketers as they require a better prospectus of the features as well as it is also very effective for the customers but not for the B2B communication. Most of the B2B communication happens over the phone and different mediums of the professional communication methods, live test scheme would be inappropriate For the marketing.
Volvo has been facing different challenges for maintaining the specific challenges with this campaign. Maintaining the Assurance of not feeling during the campaign is going to the major challenges which Volvo had to go through. If any of the program failed then it would directly reduce the overall credibility of the ball for trucks. This specific situation would create a negative brand impact and would reduce the overall effectiveness of the brand identity in the market.
Xerox is one of the most influential brand as well as it is the second name of copying machine. Xerox is very well known for its quality and advancement in the Machines related to the copying as well as other office materials.
Some of the main pressure on xerox company includes multiple business process.
Equipment sales is the most important factor which is the biggest pressure on xerox. As the competition is widely increased, market has new competitor which better brand identity as well as better pricing schemes and better availability of the products which is one of the major threats for the xerox to stay competitive in the market .
Most of the Other competitive brands are offering wide range of products but xerox has a limited product range and the diversification is very less as compared to the current competitors in the industry. As the society is totally turning towards the digital age, maintaining dependency on the paper and stuff related to paper is very tough for any company such as a xerox which is only known for being expert in paper jobs.
What are the companies are moving wallpaper less and green Technologies. Many of the IT companies are directly affecting these Industries by creating green and Strategies for the system as well as moving their business as well as in inventing in the greener industry. Highly technological society has been evolving to the paperless conditions with which xerox has to develop new strategies to take a business advantage of the specific things.
In 21st century when xerox was highly tackled by new upcoming Technologies and the competitors it has to move towards the digital terms to improve itself and to regain its value in the society.
By transforming itself from totally analogue business to the digital business xerox has successfully maintain its edge over the industry. It's extremely known name and reliability has created a competitive advantage and change itself according to the market which was very necessary.
By increasing their Global presence and increasing the number of products they offer as well as providing online services and solutions for the IT industry, also implemented itself into paperless green Technologies. By providing Outsourcing services in business processes as well as information technology outsourcing, xerox has definitely increased level of implementation as well as providing services to the customers.
There realisation of need of a change in the organisational structure and moving them self according to the trend was the most important thing they have done to stay in the market and to dominate the specific market segment.
Information Technology has played the most important role in creating a competitive advantage for xerox. As xerox successfully acknowledged the need of change of their organisational structure towards the industry and change itself accordingly, the presence as well as there dominancy would remain in touch with the help of the specific change. This change definitely helped xerox to maintain a competitive advantage and to successfully enter different market fields in information technological industry as well as different terms related to the information technology.
As paper based computing system and office system is getting obsolete xerox has to more towards the people less technology to maintain competitive in the market. Xerox would not have moved to the people is greener technology it would have been vanished from the market. By acknowledging the need of change and the changing environment, xerox has successfully maintained its competitive advantage as well as dominance on the specific field.
By having an ability to analyse the situation and moving the whole organisation from analogue to totally digital platform, xerox has created any specific advantage over the IT based platforms. Successfully changing the organisational structure and understanding the need of the market has definitely help xerox to maintain and stay in the industry while also forecasting upcoming problems helped xerox to create a competitive advantage over its competitors and to move more effectively in the business industry.
References-
Concentrated Corporated Ownership (Randall K. Morck)
Response to intervention,(Rachel Brown, Chidsey Mark W. Steege)
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