ngBusiness in New ys-Sew What? Inc. ion: What do Maroon5 ols near you have in co
ID: 432167 • Letter: N
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ngBusiness in New ys-Sew What? Inc. ion: What do Maroon5 ols near you have in comm snfacturer of custom di Rod Stewart, Elton John na, and They are customers of S as for theaters, concert tour ons, and events Sew What? founder Megan Duckett sionate about theater an benon since high school. sta a part-time emplovee at the s a part-time employee ahe started e ro. ChurtThe Arts Centre, the heart of theater in ca reer Australia, before she graduated fro ted fronm fEngland girls' grammar school (high rovided an opportunity to appren s a lighting technician with a master theater iine. There, Megan was exposed discovered that working in this industry was Not long after that, 18-year-old Megan businesses that serve the theater industry t she was born to do wed into the rock-and-roll marketplace and etinued to work as a lighting technician and on her backstage aspects of the business. A critical ing point in her life came unexpectedly one Megan Duckett Sew What Inc.) ater. She was assigned to drive Billy Joel's in 1992. For five years, Megan says, The phone around while they were in Melbourne. They kept ringing with orders. an instant rapport, and the crew invited her As Megan was preparing her tax return in ofsit the United States. Much to their surprise, 1997, she realized that the earnings from the cus n showed up on their doorstep shortly tom projects sewn at her kitchen table matched r-and soon got a job at a staging com the pay from her 40-hour-a-week job. She and her rock concerts. Megan knew she needed husband, Adam, had just purchased a home and her niche and stand out from everyone transformed the garage into a sewing room Afer e As she has noted. "I needed to be invalu- considerable discussion, Megan left her steady, nd replaceable." Little did she know that full.time employment, incorporated Sew What oind to make her mark through space a few miles from their house. She had no ormal advisors and no written plan, but she did would be her ticket to success a few weeks later, and rented an 800-square-foot The esseni essentially came out of nowhere. How ins for a Haunted Halloween later, Megan landed a contract big enough so that she had to hire her first employee-a stitcher quickly realized it was the oppor have a strong customer base, determination, and sought. H pholster 10 or She had neither the Job when she accepted it. Unde named M iewing machine and wentWhat? family to this day. In 2002. Adam quit his equipment nor the ma- when she accepted it. Unde. wing machine and went named Maria-who continues as part of the Sew Megan relates, "The soft-goods industry is much a cottage industry and What? family t egan rentec docal fabric full retail price) and did the two is not known for embracing technology We didn't like the way that felt. " From the beginning upplis store, where she bought the nec own job and joined Sew Wha? traditionally very m t at her kitchenatTh hat it was d later with table. The customer could more work. That customer re- and the business took off. That was r onderfully done and called the Ducketts incorporated technology into theExplanation / Answer
25: Technology has allowed Megan Duckett’s business to sustain by allowing Sew What? to self-sustain itself through its website. Megan was able to make her small enterprise thrive in this competitive world of business by making use of and leveraging the advantages of technology. Technology ensured that Megan’s business did not remain localized and hence it enhanced its growth potential. She embraced the intervention of technology by starting her website and this allowed her to sustain her business.
26: Megan credits computer technology and the Web for a significant portion of her company’s growth simply because of the fact that computer technology and the Web enables her to broaden the horizons of her business. Technology ensured that Megan’s business did not remain limited as a localized venture and allowed her business to expand both domestically as well as internationally.
27: Some of the critical steps in the growth of the company and their importance have been outlined below:
(i) The fact that a big contract was lost due to the company not having a website was critical. This is because this led Megan to start a website that paved way for the success and growth of the company.
(ii) The company’s ability to go international. This step was important as it enabled the company to scale up its operations and de-risk its business.
(iii) The last step is when the website was altered. This is important as it helped the company grow at a faster pace.
28: A sales cycle is the time taken by a sales person to close a deal with the consumer. The sales cycle starts from the time of the first meeting to the time the service is bought by the consumer.
The sales cycle for Sew What is:
29: The channels of distribution that I would expect the company to use will go beyond the direct channel with which the company started with and introduce more intermediaries in the channel. This is because the company will have to have more intermediaries in their channel as they expand on an international level.
30: The website of the company talks about new processes like making use of heavy knit digitally printed backdrop, producing custom pleated curtains, designing 3-D fabric sets etc. The company is also providing processes for checking flame retardancy of their products.
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