Scenario 4: Intellectual Property A new position in advertising was created for

Question

Scenario 4: Intellectual Property A new position in advertising was created for Vicki Talley, the niece of Jabil’s CEO. Talley was a senior at Southeast University, majoring in marketing. Talley was in charge of revitalizing the company’s website. Talley copied images from various websites and pasted them into Jabil’s site. Delores Banks was a full time law student who worked as an intern for Jabil. After reviewing the new website, Banks explained to Talley that using images and text without permission violates intellectual property laws. Talley explained that she could use the images because everything on the Internet is free for people to use. Talley also suggested that Banks needed to read about the fair use doctrine that was covered in her business law class. Did Talley violate intellectual property laws?

Explanation / Answer

The technical ease of using and copying others works does not give Talley the legal right to do so. If you want to put up any written material, photos, videos, music, logos, art work, drawings, etc. on your website that do not belong to you, she usually needs a written permission from the copyright owner. She can use material that is in the public domain. As per the fair use doctrine copying of copyrighted material is done for a limited and “transformative” purpose such as for providing commentary or criticism, without permission from the copyright owner.

So she violated the intellectual property law.

Related Questions

Navigate

• Browse (All)
• Browse S
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.