building and maintaining the trust of a company\'s customers. Volkswagen set its
ID: 431668 • Letter: B
Question
building and maintaining the trust of a company's customers. Volkswagen set itself apart from the competition when it devoloped the so-called clean diesel eingine, millions of which were placed in cars throughout Europe, the United States, and other countries Marketing materials heralded the VW diesel engines as good for the environment because they emmitted low levels of harmful nitrogen oxides. However as you well see in chapter 6 it was revealed that VW knowingly installed software, which when the car was being tested for emissions, cleaned these pollutions from the exhaust. Knowingly defeating emission testing has all but destroyed VW.s credibility and consumer trust in its products. How ironic that the Volkswagon Group,s Audi brand coined the phrase trutgh in engineering. since the news came to light, VW's CEO resigned and senior engineers employment was terminaated.
1. what do you yhink?
2 whose responsibility is it to ensure that ethical practices are in place and implemented?
Explanation / Answer
1.The resignation of Volkswagen is justified and so do the termination of senior engineers as these people tried to play with the sentiments of people and posed threat to environment also lacking any sense for social responsibility that any corporate body must owe.
2.It is the CEO and top management of companies and the government institutions responsibility to ensure that ethical practices are in place and implemented.
The CEO and top management form the decision making body. It is there duty and obligation to make sure that the company follows the right, legal and ethical practices while doing business. Also, the government must ensure at least legal compliances by them or that they do not indulge in misrepresentation or fraud.
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