You have recently been promoted to be the director of advertising for the Lincol

Question

You have recently been promoted to be the director of advertising for the Lincoln Soup Company. In your first meeting with Mr. Lincoln, he starts off the meeting by saying, "Advertising is a waste! We've been advertising for five months and sales haven't increased. Tell me why we should continue." Just then the phone rings and Mr. Lincoln tells you he must take this call. He'll meet with you on Thursday. You will need to respond to his question and create an overview plan for the future. What concerns will you discuss with Mr. Lincoln in your next meeting...

Explanation / Answer

Mr. Lincoln has the perception that Advertising is a waste, as his sale has dropped in the past five months. To show the effective way of formulating the correct approach of advertisement it is required to make him clear that advertisement through several marketing channels is required to be done to grab the market and to increase the sale of the organizational products. To make the advertisement efficient, it is required to formulate several strategies and planning is required to be conducted.

Researches on the different segments are likely required to be done to know the demands of the population in the market. Demands indicate the ideas to place and position the product in the market. As per the demand of the population in the several demographics, it is required to plan the advertisements through television, pamphlet spreading, hoardings and through the most effective online social media.

For increasing the sale, creativity of making the advertisements are likely required to be made so that it stands up with the competitive market, then only it will work. To spread the information in mass it is required to hit the advertisement through online social media through the organization's official page. The organization is required to be 24*7 active in the page and it requires analyzing the maximum visitors on the page on time basis so that new advertisements can be targeted at those times when numbers of visitors are high on the page. Activeness and mitigating queries of the potential or targeting customers on the page are required to be answered well and all their feedbacks are likely required to be granted to make several ways out in the implementation process for making things altered as per their demand so to bring ease on the customer’s prospects. In this way, the majority of the people will engage in the interaction and get to know about the product that may boost the selling process through advertisements.   

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