Hi, im hoping someone can help me with construction the below operational plan.
ID: 428555 • Letter: H
Question
Hi,
im hoping someone can help me with construction the below operational plan.
the plan shoudl include Budget, Measurement, Responsible person and timeline.
Project 1
You are responsible for developing an operational plan for your organisation. The strategic plan has already been written and sets the following direction for the coming year.
Company A strategic plan
Our strategic goals for the coming year are to:
Expand our market share in the high-end, high-price point, luxury goods market.
Increase the proportion of our productive capacity devoted to the manufacture of luxury goods.
Become known as the premium luxury goods manufacturer in our product category.
Become known as an employer of choice for highly skilled people.
Based on the broad statements of strategic intent, you are charged with developing an operational plan. For each strategy goal outlined, come up with two short statements describing an operational activity that could be implemented to achieve this. Your operational activities should reflect an understanding of the types of details included in an operational plan.
Your operational activities should be accompanied by a budget, measurement, responsible person (for example job title) and a timeline. Your activities might encompass manufacturing, sales, marketing, HR, or administrative responsibilities. Use the table to complete the plan.
Expand our market share in the high-end, high-price point, luxury goods market
Increase the proportion of our productive capacity devoted to the manufacture of luxury goods.
Become known as the premium luxury goods manufacturer in our product category.
Become known as an employer of choice for highly skilled people.
Strategy Operational Activity Measurement Person/Title TimelineExpand our market share in the high-end, high-price point, luxury goods market
Increase the proportion of our productive capacity devoted to the manufacture of luxury goods.
Become known as the premium luxury goods manufacturer in our product category.
Become known as an employer of choice for highly skilled people.
Explanation / Answer
Strategy Operational Activity Measurement Person/Title Timeline Expand our market share in the high-end, high-price point, luxury goods market Looking for strategic way of opening new stores in upmarket locations, collaborating with high street retailers and luxury goods chains, increasing online presence in luxury goods category New strategic business units started. Number of collaborative activities completed. Number of e commerce webites present on. Manager - Strategic growth and partnerships 6 months Increase the proportion of our productive capacity devoted to the manufacture of luxury goods. Analysis of the curent production capacity and their capability to meet the forecasted demand according to the strategic growth plans. Capacity augmentation and inclusion of new techniques to enhance the production of luxury goods. Production capacity improved ( segment wise) Production Manager 6 Months Become known as the premium luxury goods manufacturer in our product category. Improving marketing efforts. Advertisement through social media, high end magazines, billboards in upmarket locations. Direct selling to high net worth individuals. Sponsorship of luxury fashion events, undertaking of projects like celebrity destination weddings and other brand building activites. Number of sponsorships taken, increase in number of media present, number of events undertaken, increase in brand value Marketing and Brnad manager 6 months Become known as an employer of choice for highly skilled people. Improving presence in the campuses, job boards, proessional networking sites, showcasing HR capabilities and training / development events, initiate and promote the subject matter discussions, encourage employee referrals, promote and sustain best HR practices. Make employees as brand ambassadors Number of campus interviews done, reviews on sites like glassdoor, number of referrals accepted, improvement in attrition rate, number of applicants for the role, average time to fill a job HR manager 1 year
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