1. Name all of the components of the general environment and explain how they af
ID: 428031 • Letter: 1
Question
1. Name all of the components of the general environment and explain how they affect the company
CASE 21 Logitech: Finding Success through Innovation and Acquisition Alan N. Hoffiman Bentley University and Rotterdam School of Management, Erasmus University gitech is uality personal computing products offered a g-standing company with a reputation for Apples, Switzerland. Shortly after establishitn t a reason- quality software development company, I nally Logitech's reputation for being on new hardware product opportunity that w of technology in the computer peripher- in the mid-1980s: the computer mouse. The m sis second to none. This offers the company standard equipment on the original Maclntosh enviable position of being at the top of its industry. launched in January 1984. Logitech viewed th computer However, the recent recession accompanied by the chang- ing face of the personal computing industry offer sig growth opportunity, an the company e mouseas a d this became a turning point fe future. Logitech introduced its first hard nificant challenges for the future. Logitech may have to ware device, the P4 mouse, for users of graphics softwcate An OEM sales contract with HP followed, and in 10 ys to compete in a world where its products have become standard fare on most personal computing it entered the retail market, selling 800 units in the devices. With a reputation for leading the industry, will month. In July 1988, Logitech's executives decided to ak Logitech find new technologies to conquer, or will it find the company public to help finance its rapid growrh in the early 1990s, while facing increasingly strong competition in the mouse business, Logitech identifea a larger market opportunity for computer peripber als and began growing its business beyond the mouse itself struggling to survive? Company Background Logitech, headquartered in Romanel-Sur-Morges, Throughout the next few years, Logitech introduced puter peripherals in 2010. Personal computer peripher- still camera, (3) a headphone/microphone, (4) a joystid tzerland, was the world's leading provider of com products such as: (1) computer keyboards, (2) a digita were input and interface devices that were used for nications, digital music, gaming peripheral, and (5) a web camera on a flexhic arm. While these new products were introduced under vigation, internet commu entertainment control, gaming, and wireless the Logitech name, the company also continued innora devices. Derived from the French word logiciel, meaning tion in its core mouse business. New and revolutionary software," Logitech was originally formally established technologies developed by Logitech allowed it to co in 1981 as a software development and hardware archi- tinue as an industry leader in the mouse and keyboa ture company by two Stanford graduate students in business he author would like to thank Tyler Thompson, Heather Wooten, Meagan Foy, Samantha Louras, and Will Hoffman for their research and contributions to Reprinted by permission of Dr. Alan N, Hoffman, Dept, of Management, Bentley University, 175 Forest St, Waltham, MA 02452.RSM Case Develo teaching case to provide material for class discussion rather than to illustrate either effective or ineffective handling of a management situation. Tne au identifying information to protect confidentiality ment Centre prepane disg.itd tuatio Copyright 2011, RSM Case Development Centre, Erasmus University. No part of this publication may be copied, stored, transmitted, reproduced or form or medium whatsoever without the permission of the copyright owner 272Explanation / Answer
The economic, technological, sociocultural and political trends are the important part of general environment and they affect all the organizations. The basic business decisions are influenced by economy and this is used by the managers for economic statistics and the confidence of business decisions s. The economic statistics and the business confidence is used effectively for predicting economic activity. The essential technological changes are used for transformation of inputs to outputs. This is a threat and trait. The sociocuktueal trends include characteristics related to demography and the The companies which run their business are deeply affected...
Sociocultural trends are related to change in demographic characteristics and how the busineses are run by companies. The business product demand are affected by beliefs and court decisions impact the laws and responsibilities on the companies
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.