C) Understanding Media Effects: we want to know what the effects of Media are, s
ID: 427434 • Letter: C
Question
C) Understanding Media Effects: we want to know what the effects of Media are, so we can promote better media practices and find out if we need to protect our society from the ill effects. Also, companies want to know how well their advertisements work and if we like their entertainment products. First, describe at least two different specific methods for studying the effects of media, giving both pros and cons for each method you identify. (What kind of questions are easier to answer with these research methods, and which are harder?) Then think about an unanswered media effects question to which you would like to know the answer. How could researchers study this? What would be the challenges? Why would it be good to know the answer— who would benefit? Who do you think would fund this research? Optional: can you think of findings from media research that has changed your perspective or behavior as a media consumer?
Explanation / Answer
Understanding media effects indeed facilitates to focus on the effect of mass media communications towards society. Rhetorical analysis method helps to effectively evaluate different media styles such as form, presentation, composition, images and reasoning structure used as tool to communicate thus facilitating to efficiently understand the kind of messages expressed effectually.
Varied studies of rhetorical analysis indeed have facilitated focusing on media advertising through better understand the roles of style and devices implemented in media messages. However since rhetorical analysis focuses on the motivational factor of an argument historical, political, economic and social aspects pertaining to motivational events indeed pose some limitations for instance what the writer can or cannot argue which in fact is significant to effectively recognize while shaping forces of an overall argument.
Depth interview is regarded as a research tool which is useful in effective media studies. It facilitates with surveys that permits researchers to directly ask the participants with specific questions which indeed are used for study purpose thus helping to gain an in-depth understanding of the individual perceptions and experiences.
Depth interviews have been used in research projects that follow newspaper reporters to find out their reasons for reporting certain stories and in projects that attempt to understand the motivations for reading romance novels.
However depth interviews are quite time consuming as interviews needs to be appropriately transcribed, organized, analyzed and reported. If the interviewer is not highly skilled and experienced the entire process can be damaged and can be relatively costlier. Furthermore participants must carefully be chosen to avoid any kind bias and thus it could result in long selection process.
Effectively understanding the empirical research studies on electronic media as a threat to society it is very crucial to efficiently recognize and acknowledge why and how violent media can cause violence and aggression. In fact psychological theories indeed facilitate to explain why media violence is such a threat and these theories also explain why the observation of violence in the real world among the family, peers and community facilitates to stimulate aggressive behavior in the observer.
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