4. Imagine you are the head marketer in a company that has already marketed a pr

Question

4. Imagine you are the head marketer in a company that has already marketed a product line successfully in its home country. The company aims to market the product in two new countries: Saudi Arabia and Sweden, and has placed in charge of product adaptation. How would you adapt the a)core components, b)packaging components and c)support service components for these different markets? Begin by introducing the product line and why it is popular in the home country. 5. After completing that task, the advertising division contacts you for ideas about how to present this product line in the most appealing way in online advertisements for Saudi Arabia and Sweden internet users respectively. (your idea will help in company negotiations with local advertisements agencies) 4. Imagine you are the head marketer in a company that has already marketed a product line successfully in its home country. The company aims to market the product in two new countries: Saudi Arabia and Sweden, and has placed in charge of product adaptation. How would you adapt the a)core components, b)packaging components and c)support service components for these different markets? Begin by introducing the product line and why it is popular in the home country. 5. After completing that task, the advertising division contacts you for ideas about how to present this product line in the most appealing way in online advertisements for Saudi Arabia and Sweden internet users respectively. (your idea will help in company negotiations with local advertisements agencies) 4. Imagine you are the head marketer in a company that has already marketed a product line successfully in its home country. The company aims to market the product in two new countries: Saudi Arabia and Sweden, and has placed in charge of product adaptation. How would you adapt the a)core components, b)packaging components and c)support service components for these different markets? Begin by introducing the product line and why it is popular in the home country. 5. After completing that task, the advertising division contacts you for ideas about how to present this product line in the most appealing way in online advertisements for Saudi Arabia and Sweden internet users respectively. (your idea will help in company negotiations with local advertisements agencies)

Explanation / Answer

Lodgy is a very popular car in my country which is later expanded to Saudi Arabia and Sweden. This product has been very successful as it has very spacious and extremely reliable engine which makes it what are the most selling cars in my country.

For adopting this specific product in Arabian countries I would have definitely created and brand image of a family car which provides a better value for money as well as extreme conferred and reliability other Harsh conditions. This type of approach would have enabled me to assess the situation in a better way as well as to provide better customer care support for the Arabian countries. As southi Arabia has a very dry climate, climate control and very efficient as well as high quality interiors would also be the main focus for expanding this specific type of product into the Arabian market.
For marketing a product in Sweden the same factor which is reliability should be projected. This type of approach would help the organisation to successfully provide and project the product as a rigid product for improving its availability in the Sweden and expansion of product in the specific country.

Packaging is very badly not applicable for this type of product people does not buy cars by looking at the packaging. This type of product would definitely create a better fund saving as the packaging would not matter in each and every country.
As support service component would be based on electronic mediums of getting customer care service as well as offline availability of different services towards. This type of approach would be available in both of the countries and increased over all availability of the product in both of the regions. For providing adequate customer care service to the customers, implementing the customer care service and electronically managing it would be the most appropriate way for ensuring the quality as well as efficiency of the service provided.
For presenting the product in Saudi Arabia it should be projected as a premium car which can also be a family car which is able to adopt more than 7 people in for creating an online advertisement for Saudi Arabia desired capabilities as well as capability of running at very heart condition would be the most appropriate way of advertising the product for leaving a positive impact on the customer.
For Sweden very similar idea can be implemented by projecting the car as a snow friendly car and working in cold and Harsh environments. This type of approach would enable the company to capture large amount of market in family car segment as they are very less competitors available in such market line.

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