Section 1: Single Choice (50marks, each for 2 Marks 1) Which of the following is

Question

Section 1: Single Choice (50marks, each for 2 Marks 1) Which of the following is NOT an accurate description of marketing? A) Marketing is the creation of value for customers. B) Marketing involves managing profitable customer rela : C) Marketing emphasizes selling and advertising exclusively D) Marketing involves satisfying customers' needs. E) Marketing is building value-laden exchange relationships with customers r relationships ) According to management guru Peter Drucker, "The aim of marketing is to : A) maximize profits of the company B) emphasize customer wants and not customer needs C) make selling unnecessary D) fulfill unrealistic customer expectations : E) sell products is the process of developing and maintaining a crucial fit 3)he between the organization's goals and capabilities and its changing marketing opportunities A) Benchmarking B) SWOT analysis ? 2 C)Market segmentation D) Strategic planning E) Diversification 4) Which of the following is true with regard to stra level, the company starts the strategic planning process ng what portfolio of businesses and products is best for the

Explanation / Answer

1. option E

marketing does not involve value laden exchange relationships instead it involves durable relationships

2. option C

make selling unnecessary, according to him marketing is to know and understand the customer so well that product and service fits and sells itself

3. option D

strategic planning is the changing process

4. option C

finding the game plan for the long term and growth is the focus of strategic plan

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