B) Brad works with a reputed retailer and leads a team that collecets market inf
ID: 427014 • Letter: B
Question
B) Brad works with a reputed retailer and leads a team that collecets market information from a wide variety of sources ranging from marketing research studies to monitoring online conversations where consumers discuss Brad's irm or its products. Brad's team uses this information to arrive at a better understanding of consumer behavior and their buying motives. This, in turn, Allows Brad's firm to successfully generate more value for consumers eads the A) product development B) strategy implementation team. human resource D) customer relationship management E) customer insights ) All the individuals and households that buy or acquire goods and services I consumption make up the A) consumer market B) market offering ) market mix subculture ) social class 0) Which of the following is a marketing stimuli? n) economic stimuli i) price stimuli technological stimuli ) social stimuli E) cultural stimuli consists of evaluating each market segment's attracti tiveness and electing one or more market segments to enter A) Positioning 3) Mass customization E) Market targeting D) Market segmentation E) Differentiation 32)involves dividing a market into smaller segments of buyers A-3?010?7Explanation / Answer
8. E. Customer insights
9. A. Consumer market
10. B. Price stimuli
11. C. Market targeting
12. C. Market Segmentation
13. D. Products include services events persons places organizations ideas or a mixture of these.
14. B. Services
15. C. Price
16. A. Price
17. B. Structure
18. C. Market-skimming pricing
19. B. Upstream partners
20. C. The promotion mix
21. E. Direct Marketing
22. C. Advertising
23. B. Business firms
24. A. Promotional Pricing
25. A. It leads to "deal-prone" customers who buy products only during sales.
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