or or service service to to ohts obtain the highest mic theory suggests that a c

Question

or or service service to to ohts obtain the highest mic theory suggests that a customer chooses a product A) demand C) satisfaction D) utility features of a product or service that most, if not all, customers prefer are cat A) performance attributes. refer are called B) fit attributes. D) consensus attributes. 2) The C) consumption attributes. tility is composed of the following components EXCEPT; A) consumption utility B) price D) inconvenience. C) customer loyalty C) timing. D) transaction cost. 4) The inconvenience of obtaining a product or receiving a service is called B) fit A) unavailability

Explanation / Answer

1. Economic theory suggests that a customer chooses a product or service to obtain the highest utility.

Answer: Option D

2. The features of a product or service that most, if not all, customers prefer are called performance attributes.

Answer: Option A

3. Utility is composed of the following components except customer loyalty

Answer: Option C

4. The inconvenience of obtaining a product or receiving a service is called transaction cost.

Answer: Option D

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