Please help answer these questions. 1. Assess the beverage industry attractivene

Question

Please help answer these questions.

1. Assess the beverage industry attractiveness in them of growth and profitability. Specially present a comparative chart on the beverage industry on ROA, ROE, Debit to Equity (D/E), Current Ratio, and end of year stock prices between 2006-2011 inclusive.

2. In your opinion, what are the beverage industry's Key Success Factors (KSF)? What are the most CRITICAL factors that lead to success in this industry?

3. Identify and discuss major strategic challenges the industry is facing and possible solutions to these challenges

Explanation / Answer

United States of America and India have a very large market for the soft drinks. America has 20 times more consumption per person for aerated drinks then India. United States of America has its own taste and the traditional drinks which are being marketed in America all part of their culture and directly relates people to their childhood.

Indian subcontinent has also a very large market of traditional drinks which directly compete with the soft drink market and provides extensive range of flavours.

Customer refer to use traditional drink over the carbonated aerated drinks as they considered them as an healthy. What's the customer directly related traditional drinks to a healthy one and prefer giving out additional drinks to their children and drink that traditional ring rather than going for a rated drinks. This is specific practice has been very widely affecting United States of America and Indian market.

4p analysis for the additional soft drink market in US and India.

Product

In US traditional drinks are very widely distributed via the same channel in which the soft drinks are distributed. Different brands like Tropicana and Minute Maid are producing different kind of rivers in United States of America which are considered as traditional drinks over the aerated drinks. By having a bus product range which offers product diversity and different flavours, these markets are consistently growing.

Just like the American market Indian market is also very much influenced by the traditional drink platform. India traditional drink market is as similar as the soft drink market which directly shares the same amount of revenue generated from both of the market. Multiple brands are offering innovative flavours which directly brings you back to your childhood while maintaining the hygiene.

Place

Both of the countries have these rings distributed over their country by a large scale. Each and every segment and region of the country has a supply for the specific products. Violin India supply of the traditional products into the remote locations are not possible but the supply of cool drinks are very effectively available each and every part of the country. This specific distribution network ensure that the soft drinks reach to each and every corner of the countries and directly in the overall revenue generated by the specific brand.

Price

Aggressive pricing in according to the market, and pricing the specific beverages according to the need of the customer as well as a rising the specific power of the market is done by the beverages company. Addressing the market and launching smaller products which can be easily afford by the customers is also branding strategy which reduces the overall sudden expenses for the customers and increase is the sales of the companies. Pricing of these traditions of drinks is a bit higher than the aerated drinks as the cost of making these drinks is a bit high as they contain no excessive air and also very content oriented.

Promotion

Promotional Strategies for these traditional soft drinks have been directly related to the childhood. Rejecting 20 drinks as a drink of the childhood, is have been generating larger revenues from the markets and also implementing Different techniques to pull the customers towards their drinks. Advertising the drinks is better than the aerated drinks and telling the benefits of having pure drinks which are not made of aerated material are one of the main promotional strategies used by these brands. What are the countries has very similar branding policy and directly focuses on creating and ethical as well as good brand image for the traditional drinks.

Chosen Company - Coca Cola

SWOT analysis for Coca Cola

Strength

• Coca-Cola is one of the most famous brands of the world and provide a very wide range of available products in different markets.

• It is one of the most valuable countries in the world with a total value of 80 billion dollars.

• Coca-Cola has the largest Market share in the beverage industry there are only two competitors in this specific industry in which Coca Cola is leading.

• Coca Cola marketing strategy has been state of the art marketing strategies which provide and competitive advantage to Coca-Cola across different markets.

• Coca-Cola has a loyal customer base which is loyal to its taste as well as other products.

• Coca Cola distribution network is huge and it delivers the product across the globe in different countries. By having a huge network Coca-Cola has been successful in developing a specific market presence.

Weakness

• It has a huge competition with Pepsi and it is lacking innovation just like that she is having.

• Coca Cola product diversification as compared to other brands is very low which is a weakness of the specific company.

• Coca Cola does not provide any kind of health beverages which other companies are focusing on. The specific strategy has reduced the overall market share of Coca-Cola by a large margin.

• Coca Cola has been always in issue for the water management. Coca-Cola water management policies are not effective and they have been facing criticism over the last year.

Opportunities

• By diversifying the product coca Cola can easily increase level of implementation as well as market share towards the specific societies across the globe. By increasing your overall diversification coca Cola can easily increase its level of market share as well as in your product range launches which would directly increase the company's sale.

• By expanding its business to the developing Nations Coca-Cola can increase its business by manifold.

• Coca Cola can improve its supply chain across the different parts of the world as it is not the most effective supply chain for delivering beverages across the continent as well as world.

• By creating a market for the specific letter selling products Coca-Cola can improve its overall efficiency SLS productivity in the specific market.

Threats.

• Coca Cola raw material is water which is directly facing issues as Coca-Cola is always criticized for managing the wastewater.as the water sources are reducing Coca-Cola is also facing problem in finding specific water for the cold drinks.

• Different coffee chains like Starbucks as well as other indirect competitions are rising which are directly decreasing the overall effectiveness of Coca-Cola in the customers mind.

Coca Cola is a very big company which is operating in the beverage industry for larger than a century. Company has successfully providing different products as ranging upto the 200 countries. The Boston Consulting Group Matrix can be used to analyse the overall products sold by the companies as per their market share. Self generated on the annual basis as well as the potential for growth

BCG Matrix for Coca Cola is as follows.

• Cash cows

Can be defined as the products which is the most significant source of specific income for a business entity. These products generate enough revenue to get a specific market share for the company in the local as well as Global industry. These products are in majority age for the market and they generate huge revenues for the companies. This is specific golemarket has been measured over the years. So many companies are selling their own brand of cooler but Coca-Cola as a beverage has its own identity and the cash cow for The Coca-Cola Company. this specific brand is sold across more than 200 countries in a specific major beverage industry. Company directly deals in sparkling as well as a still beverage is manufactured by the company and it has total 63% of the operations in 2015. Formula is directly kept secret by Coca-Cola but the bottle income help in different regions to provide companies products to the local region. By having the bottling facilities in different regions company also generate huge profits from different location with the help of this bottling manufacturing facilities. Since the specific Industries totally match your, coca Cola has not to invest very much into the specific market to keep the sales high. After facing slowdown in the business industry company has successfully integrated a new strategy to boost its efficiency as well as productivity and to regain its position in the industry.

• Stars

The products which have the higher market share as compared to the other products of the company in the specific market are called the stars. This specific market is still in development phase hence the bottled water which is produced by coca Cola company could be categorised as a star for the organisation. Is the specific industry is viewed as incremental evolving segment at the internationally development scale. As the population is rising there is more need or number of packaged water. Kinley is company is biggest investment in the Asian countries and Dasani is sold in United States and UK. Company has also been facing competition from different water bottle brands but the brand images helping the company to develop their revenue system more efficiently. Management always ensure that the bottled water remains the most revenue generating product for the company.

• Question Marks.

Question Marks can be defined as a product which are literally doubt it for the future development as they are not implemented into the market as like the stars and does not generate that much revenue. Market have the specific benefits but these specific products does not match the requirement of maintaining and reaching that opportunity. Minute Maid is a fine example of Question Marks where it doesn't reach white Swift popularity as Coke even after a huge investment. Just like the diet coke is also a fine example of Question Marks where it couldn't reach the desired location even after having a huge opportunity for the diet Coke.

• Dogs

This type of products future development is totally Limited and belong to the major part of the industry. These products does not offer the significant revenues for the organisation and their future view is also very weak. The specific products need necessarily evaluation of the viability for continuing the business is operation. Coca-Cola life is a and of dogs as it was launched with the aim of targeting the specific market with low calorie soda but it wasn't popular in consumer by anyway. This brand has not been able to perform so well in the specific segment and has failed drastically which declined the overall sales of The Coca-Cola in the specific market. This is specific initiated perform Bad and the product was stopped in many markets.

References

• Estrel, M., 2015. Coca-Cola Boosted by Sales of Tea, Bottled Water. The Wall Street Journal, [online] July 22 Available at: <http://www.wsj.com/articles/coke-profits-jump-20-despite-dollar-impact-1437565369> [Accessed 12 September 2016].

• Estrel, M., 2016. Coke Begins to Win Back Investors. The Wall Street Journal, [online] April 16 Available at: <http://www.wsj.com/articles/coke-begins-to-win-back-investors-1460799004> [Accessed 12 September 2016].

• The Coca-Cola Company. 2015. Form 10-K. Available at: <http://www.coca-colacompany.com/content/dam/journey/us/en/private/fileassets/pdf/investors/2015-annual-report-on-form-10-k.pdf> [Accessed 12 September 2016].

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