Application: Imagine for a moment that you’re in charge of marketing mp3 players

Question

Application:

Imagine for a moment that you’re in charge of marketing mp3 players to the rapidly growing market segment of very old consumers. What hurdles might you face? How could you surmount these hurdles?

Pick your favorite product—for instance, a bakery that you visit, a car that you drive, or a local band that you love. Analyze the features of the product and the benefits associated with each feature. Now develop five more product features that would offer you, as a customer, meaningful benefits. Think big! Why aren’t these features currently part of the product? Would a product with these new features offer a business opportunity for you or someone else? Explain your answer.

Explanation / Answer

The hurdles in marketing mp3 players to the rapidly growing market segment of very old consumers are:

My favorite product is the bakery that I visit. Though the bakery offers delicious products, there could be additional features as below:

These features are not currently part of the bakery that I visit. This is because I believe that innovation and social responsibility is something that the baker should need to have more focus on. The baker is more content in what they have. In other words, they are satisfied with the revenue of the bakery. Hence, they do not want to improvise on the products. Additionally, I observed that they stick to the old traditional ways of making the products.

Absolutely, consumers welcome new and innovative products. Also, shortening of the phos is good to the health of the consumers. Since consumers prefer to be fit and healthy, the products with these features would be a great hit if I or someone else produce such products.

Related Questions

Navigate

• Browse (All)
• Browse A
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.