pg, Case Study (30%) ALLERCA medium sized ALLERCA GD cat weight 10-15 pounds and
ID: 426543 • Letter: P
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pg, Case Study (30%) ALLERCA medium sized ALLERCA GD cat weight 10-15 pounds and is fully creates truly unique products the world's mature at ages 3 and possess sweet and you receive a 12-week-old kitten, complete with all shots and g to ALLERCA, the cats have long life expectancies For a price of about $3,000, 3,What factors will, aftect ALLERC A's decisson shod a purchase kittens over the Internet and must pay processing and tran commercial air shipping is stressful to the animal; therefore, the kiten travels in a specialized private jet courier. According to ALLERCA, the current wait time for the ALLERCA GD kitten is approximately two years. Potential buyers may reduce their wait times to just a few months by paying $2,000 for one of the few kittens in the Premium Placement Program. Remark: Hypoallergenic is used to describe items that cause or are claimed to cause fewer allergic reactions $1,000 for The high shipping cost occurs because . What new-product pricing strategy is ALLERCA GD using for its scienifically proven hypoallergenic cats? (5%) 2. What might be the main objectives ofadvertising for AuERCA? (10%)Explanation / Answer
Answer 1. Pricing at a Premium
Answer 2. The main objectives of advertising for ALLERCA are to make the customers aware that this is a unique product and what makes it different from the current ones available. The brand name is used multiple times in the write-up to ensure that there is a customer recall. Also, ALLERCA simplifies jargons so that the regular reader can understand the context of the message.
Answer 3. There are multiple factors that ALLERCA would need to consider when preparing an advertising budget. As it is a new product, it would need a large advertising budget to build awareness of the product. They would have to advertise, issue press releases, invest in signage and make calls to potential customers.
Also, they would have to decide on the mix of marketing approaches they would use to determine the cost of each marketing strategy. They would also need to take into consideration the frequency of the advertising. The number of repetitions required to ensure there’s brand recall has a great impact on the advertising budget.
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