By the end of Topic 5, develop a Marketing Plan of 1,000-1,250 words to support
ID: 426420 • Letter: B
Question
By the end of Topic 5, develop a Marketing Plan of 1,000-1,250 words to support an additional $5 million investment in your start-up company. Please include a reflection analysis of performance to date. Why are the results as they are? What areas required modifications in order to move forward with your plan? The marketing strategy should include the 4 Ps and have a clear indication of future plans. The tactical plan should be organized by quarter with the data in the Pro-Forma for Quarters 5-8 fully explained. Present the written plan in accordance with the outline provided in "MKT-607 Marketing Management: The Marketplace Simulation."
Explanation / Answer
TACTICAL PLAN for Company
Quarter One:
This quarter is significantly define the work and responsibilities of chief executives in the company. So, there are different executives with there primary as well as secondary work responsibilities. Here, they provided rough figure on Total Estimation:
Quarter Two:
Second quarter is committed to define corporate segments, team norms, personal goals of executives, marketing brands, and sales channels.
Quarter Three:
Company estimated project demand for each quarter:
Marketing Division Profitability Based on Pro Forma Report:
Sales Channel:
Quarter Four:
Now, Company estimated project demand for each quarter:
Marketing Division Profitability Based on Pro Forma Report:
Sales Channel:
Quarter Five:
Company’s Financial Position:
Introduced one new brand i.e. Office Tech Pro and upgraded previous brands as;
Marketing Division Profitability Based on Pro Forma Report:
Sales Channel:
Quarter Six:
Budget for New Sales Offices and R&D:
Marketing Division Profitability Based on Pro Forma Report:
Sales Channel:
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