Which of the following statements is true of innovators and early adopters? They

Question

Which of the following statements is true of innovators and early adopters?

They are more likely to respond to marketing that communicates the product's completeness.

For this market segment, detailed technical information is not as important as using market channels with high reach and high credibility.

They are unwilling to take risks and to pay high prices.

They may demand considerable customization and technical support.

They are more likely to respond to marketing that communicates the product's completeness.

For this market segment, detailed technical information is not as important as using market channels with high reach and high credibility.

They are unwilling to take risks and to pay high prices.

They may demand considerable customization and technical support.

Explanation / Answer

For this market segment, detailed technical information is not as important as using market channels with high reach and high credibility.

I believe that instead of the technical details the innovators and early adopters will actually try to penetrate the market segment with whatever asset they possess and strength that their product or service possess.

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