Please collect the following details about the companies Disney 1. Year of Estab

Question

Please collect the following details about the companies Disney

1. Year of Establishment

2. History of the Company

3. Products

4. Location / Markets

5. Vision

6. Mission

7. Company TAG Line / Advertisement

8. Competitors

Details of the Competitors: -

1. Year of Establishment

2. History of the Company

3. Products

4. Location / Markets

5. Vision

6. Mission

7. Company TAG Line / Advertisement

8. Competitors.

Students are requested to conduct the following analysis for the Company against the Competitor Company: -

1. SWOT Analysis • Strength • Weakness • Opportunities • Threats

2. SPACE Analysis • Conservative • Aggressive • Defensive • Competitive

3. BCG Matrix • Market Growth Rate • Relative market Share • Critical Evaluation • Misuse

4. Grand Matrix Strategy • Rapid Market Growth • Slow market Growth • Strong Competitive Position • Weak Competitive Position

5. IE Matrix • Growth and Build Strategy • Hold and Maintain Strategy • Harvest or Exit Strategy

Explanation / Answer

Disney was established in 1923. It was founded by Walt and Roy Disney in California. This company was mainly established to work in the area of Animation with its transformation and progress with different names such as The Walt Disney Studio and Disney Enterprises.

Disney’s vision is to remain at the top of the animation and information industry in a long run while its mission is to use its diverse platform applications to evolve and develop new marketing portfolios.

Disney’s famous tagline is ‘Where dream come to the realty” and it truly echoes with the Disney’s sheer professionalism and customer focus.

SWOT analysis of Disney-

Strength-

Weakness-

In recent times, Disney’s innovation is shrinking and that could be harmful in a long run.

Its diversified portfolios are not coming to the global market.

Entertainment parks are not coming to many places.

Opportunities-

Despite seeing limited innovation in recent times, Disney can always come up with new innovations.

It can always strengthen its market position while engaging with best of the professional talents.

Threats-

With the advent of new market competitors, Disney cannot be complacent for its market share

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