13. The dialogue information of most interest to a company pertains to a custome

Question

13. The dialogue information of most interest to a company pertains to a customer's a. b. c. d. actual value and potential value satisfaction and lifetime value needs and potential value satisfaction and behavior 14. Businesses that benefit most from community knowledge: a. Banks b. B2B marketers c. Business that sells news and information d. all of the above 15. Which of the following types of customer profiles would help a company define why customers purchase its products or use its services? a. Need-based profile b. Behavior-based profile c. Demographic d. a and b 16. Creating a "front door" for a company's Web site is an example of: a. b. c. d. business process reengineering differentiating customers by needs differentiating customers by value touchmapping

Explanation / Answer

Question:- business that benefits most from community knowledge

Answer:- Bank

Question:- which of the following types of customer profiles would help a company define why customers purchase its products or use its services

Answer:- A and B

Question- creating a front door for a company'ss web site is an example of

Answer:- differentiating custoemrs by needs

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