Protech Athletics Manufacturing currently markets a line of sporting goods equip

Question

Protech Athletics Manufacturing currently markets a line of sporting goods equipment through independent sales representatives. The company has grown considerably since its inception seven years ago. Recently, Protech has become frustrated with its independent reps. It believes its products are not getting the attention they deserve. Protech is wondering if there is something it can do to help motivate the reps. However, given its recent disappointment with the reps, Protech is entertaining the idea of developing its own salesforce.

What do you suggest Protech do and why?

What are the advantages and disadvantages associated with your solution?

Explanation / Answer

Personally speaking, I would suggest Protech to motivate the independent sales representatives. This is because the company has been in existence for the past seven years and they ‘know’ the customer. It is pertinent to retain the existing customers rather than take all efforts to create a new customer base which might impact the revenue of the company.

Advantages-

Disadvantages

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