3. In your opinion, did TCCC respond appropriately to this public issue? I belie

Question

3. In your opinion, did TCCC respond appropriately to this public issue? I believe that Coca-Cola responded appropriately by turning the public concern issue into their favour. They took in considerations of their internal and external stakeholders by addressing their concerns while solving the issue. The company shows commitment to the society, environment and most importantly the customers. The evidence shows that they have made improvements and continue with goal setting in 2010 PART B: Tobacco Industry in Canada Section 1: Context- Introduce the issue(s) you have selected and list primary and secondary stakeholders influencing or influenced by this issue(s). Be specific in naming individuals, groups, associations, and/or government bodies and describe these stakeholders' roles. Issue: Banning of smoking in public places and secondary smoke health issues Primary Stakeholders are those who engage in the economic transactions with the company They carry out their primary purpose of providing society with goods and services. Secondary Stakeholders are defined as people and groups who do not engage in direct economic exchange with the firm and are nonetheless affected by or can be effect its actions. PRIMARY STAKEHOLDERS Tobacco companies Stores that sells cigarettes Customers buying Manufactures Tobacco growers, tobacco processing companies Advertising industry (media marketin SECONDARY STAKEHOLDERS General public Government Anti-smoking institutions Non-government organizations (NGO) . MNGT 3711- Assignment 1 Page 2

Explanation / Answer

Ans: In this case, the relevant issue is public concern about the quality, safety, and availability of fresh water. The case identifies eight radar screens these are the customer environment, competitor environment, economic environment, technological environment, social environment, political environment, legal environment, and geophysical environment. The most significant one is geographical environment, as the stakeholders were concerned about possible scarcity and contamination of an important natural resource ie, fresh water.

Coca-Cola had moved through each of five stages of the model which are identify issue, analyze issue, generate options, take action and evaluate results. The company responded appropriately by turning the public concern issue into their favour. The company understood the importance of water as ingredients and in the manufacturing process. Because of stakeholder criticisms for depleting groundwater, company had undertaken an extensive survey environmentalists and academic experts. The company had also taken initiative and progress towards meeting its goal of water neutrality.

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