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ON THE JOB: SOLVING COMMUNICATION DILEMMAS AT RED ANTS PANTS Sarah Calhoun likes

ID: 424459 • Letter: O

Question

ON THE JOB: SOLVING COMMUNICATION DILEMMAS AT RED ANTS PANTS Sarah Calhoun likes your style-your writing style, that is. She hired you to take care of all the company's customer commu nication efforts, from managing the website to writing an email newsletter. Use what you've learned in this chapter to address a. What's more annoying than spending money when your work clothes wear out? How about spending it over and over again because you unwisely keep buying clothes that wear out too quick?y. these challenges b. Yes, you might pay more to put a pair of Red Ants Pants 1. Red Ants Pants are much tougher than regular jeans, so their higher price is in line with the lasting value they offer customers. However, paying $129 for a pair of pants is a tough decision for many working women. Which of these on your bod, but they'll stay there for a good long time- and not only because they fit better. With tough fabric and expert production, these pants are built to last. c. We attest to the highest standards of fabric and craftwork, include heavyweight 12-ounce cotton canvas duck with a tight weave. statements addresses the cost concerns some customers are likely to have while reflecting the tone of company's d. We were raised to believe that if you're not going to do other communication efforts? your best, they why even show up? That's why we use the best fabrics and the best production processes.

Explanation / Answer

Q1) Answer is -

b. Yes, you might pay more to put a pair of Red Ants Pants on your bod, but they'll stay there for a good long time - and not only because they fit better. With tough fabric and expert production, these pants are bulit to last.

Q2) Answer is -

b) If you 've ever cleared a trail, dug a ditch, or repaired a truck, you know how rough these jobs can be on your clothes. If you're of the male persuasion, well lucky you- companies made rugged clothes just for you. But a woman? If you wanted tough clothes, well tought luck. You had a choice between woman's pants that weren't up to rugged work or men's pants that didn't fit. After years of working in the wild, Sarah Calhoun decided she wasn't going to stand for this. She launched Red Ants Pants to provide hardworking women with pants that worked just as hard.

Q3) Answer is -

a) We love our Montana home, and these stories will help you understand why.

Q4) Answer is -

a) Laugh, cry, cheer - and get inspired by Sarah's message of courageously following your dreams.