Q18, _______ segmentation factors divide buyers into different groups based on s
ID: 424005 • Letter: Q
Question
Q18, _______ segmentation factors divide buyers into different groups based on social class, lifestyle, or personality characteristics.
A) Geographic
C) Psychographic
D) Behavioral
E) User status
Q22, Which of the following is a social factor that influences consumer buying behavior?
A) family
B) economic situation
C) personality
D) occupation
Q24, In a promotion mix, ________ occurs when a firm's sales force makes individual presentations to consumers for the purpose of promoting sales and building customer relationships.
A) advertising
B) crowdsourcing
C) merchandising
D) personal selling
Q35, ________ refers to marketing via the Internet using company Web sites, online advertising and promotions, e-mail marketing, online video, and blogs.
A) Digital marketing
B) Social media marketing
C) Direct marketing
D) Online marketing
Q38, ________ products are consumer products and services with unique characteristics or brand identifications for which a significant group of buyers is willing to make more effort than usual to purchase.
A) Unsought
B) Obsolete
C) Intangible
D) Specialty
Q43, Which of the following steps of the new product development process would most likely use an R-W-W framework?
A) idea screening
B) concept testing
C) test marketing
D) commercialization
Explanation / Answer
18. _______ segmentation factors divide buyers into different groups based on social class, lifestyle, or personality characteristics.
A) Geographic: No based on territories
C) Psychographic: segmentation factors divide buyers into different groups based on social class, lifestyle, or personality characteristics.
D) Behavioral: divides buyers into groups based on their knowledge, attitudes, uses, or responses to a product.
E) User status: --
22. Which of the following is a social factor that influences consumer buying behavior?
A) family: The family members play a crucial role in designing one’s preferences and behavior. It offers an environment wherein the individual evolves, develop personality and acquire values. A child develops his buying behavior and preferences by watching his parents and tend to buy the same products or services even when he grows old.
B) economic situation
C) personality
D) occupation
24. In a promotion mix, ________ occurs when a firm's sales force makes individual presentations to consumers for the purpose of promoting sales and building customer relationships.
A) advertising: General public at large
B) crowdsourcing: at a particular place for a fixed crowd of people
C) merchandising: at a mall or showroom for all footfalls.
D) personal selling: Personal presentation by the firm's sales force for the purpose of making sales and building customer relationships.
35. ________ refers to marketing via the Internet using company Web sites, online advertising and promotions, e-mail marketing, online video, and blogs.
A) Digital marketing: --
B) Social media marketing: using digital marketing tools such as websites, social media, mobile apps and ads, online video, email, and blogs that engage consumers anywhere anytime via their digital devices.
C) Direct marketing: engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships.
D) Online marketing: marketing via the Internet using company Web sites, online ads and promotions, e-mail, online video, and blogs.
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.