Read the following Entrepreneur article, “10 Questions to Ask When Creating a So

Question

Read the following Entrepreneur article, “10 Questions to Ask When Creating a Social-Media Marketing Plan” at the following link:

https://www.entrepreneur.com(REMOVE THIS)/article/228324   

Select a business, either online or your own business. Respond to the questions below as it would relate to your chosen business. Each question requires a two to three sentence response which will a) answer the question and b) briefly explain your answer. You may use the responses in the article to assist in your answers, but you are expected to personalize the responses based on your chosen business.

1. What should my company aim to achieve with social media?

2. Who should set up and maintain my company's social media accounts?

3. Should my company have a presence on all of the popular social-media networks?

4. What are the best social networks for my business?

5. How often will I plan to post new content on my social network how will I plan to schedule posts. Provide detail such as which program you might use (Hootsuite, PageModo, etc).

6. Based on my chosen business, what types of content should I post on which social platforms?

7. How will I use social media to provide customer service?

8. How can I convert social-media followers into customers?

9. How can I measure the success of my social-media marketing efforts?

10. What is the biggest mistake to avoid?

Explanation / Answer

1. What should my company aim to achieve with social media?

My company should aim to achieve a unique brand identity with the help of social media and should be able to acquire more customers and engage them to use your products or services.

2. Who should set up and maintain my company's social media accounts?

The high level people in your company will be given admin page role which should be limited to ony two to three who will be setting up and maintaining company's social media accounts.

3. Should my company have a presence on all of the popular social-media networks?

Yes. It helps in covering wide range of audience on different type of platforms. It also improves SEO rankings

4. What are the best social networks for my business?

5. How often will I plan to post new content on my social network how will I plan to schedule posts. Provide detail such as which program you might use (Hootsuite, PageModo, etc)

With the help of Hootsuite map, we can schedule content automatically and we should be frequently updating the content atleast weekly once. It again depend on type of content and audience.

6. Based on my chosen business, what types of content should I post on which social platforms

I should post some dynamic ads on social media to target related customers. I should also post some product videos and take help of influencers on social media to spread awareness about my product

7. How will I use social media to provide customer service

I will be providing social media as a platform for customers to interact and communicate. I will try to solve their online queries on such platforms as soon as possible. I will try to respond to all queries, feedbacks and customer's comments.

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