CASE 2 RUNNING FREE og owners constitute a large target market. Most mem aunch t

Question

CASE 2 RUNNING FREE og owners constitute a large target market. Most mem aunch the new venture, a local advertising agency created a feel- bers share something in common: the desire to let the ing of expectancy and mystery with a "Running Free Dog Park pet run free and unfettered. If other friendly dogs are campaign nearby and want to play-all the better. The Running Free Dog Park was created to meet this need for owners in the greater Atlanta area. Out-of-home advertising can be the critical component of an IMC program and, in some cases, the primary medium. To help The first billboard displayed a dog tied up with a leash; how- ever, it was only a partial picture. The unfinished nature of the image helps capture interest. Next, the same dog is shown with an unfastened leash and the word "running" appears beneath

Explanation / Answer

[ random dog pic bending down towards ground ]

[ back ground view park ]

Dialogue box stating dog's mind. => hope i was any creature with minimum freedom other than dog :(

This picture lets know the viewers what in regular dogs tied with belt feel and they presume the dog in the picture beung depicted as thei

Now second picture

[ dog picture where it is freely running ]

Happy running dog and cuddling parent of pet.

[ dialogue box where dog feels this is the happiest birth any pet can ever asked for ]

Now the pictures and placement of dialogue box etc changes as per clients specification.

Reasons of why put same add in different media than opting one medium with 2 or more adds.

* The different area / age group can be attracted with two mediums at the same time cause

? retired senior citizens look the adds posted out side of homes.

? Where as employed people / teenagers look in news papers.

* The eye balls can be grabbed during various timings. Almost whole day some / The other person keeps knowing about our respective add.

* if at all same medium is chosen then the sector of people who does not pay attention to the medium we chose will never get to know about our add.

* add , The short-term of advertisement being used in common itself mean to add the respective product / place etc into viewers life and lifestyle.

[ random dog pic bending down towards ground ]

[ back ground view park ]

Dialogue box stating dog's mind. => hope i was any creature with minimum freedom other than dog :(

This picture lets know the viewers what in regular dogs tied with belt feel and they presume the dog in the picture beung depicted as thei

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