Q1, Many companies operate globally today. These companies do this because _____
ID: 423019 • Letter: Q
Question
Q1, Many companies operate globally today. These companies do this because ________.
A. gains in marketing, production, research and development, and financial advantages are not available to purely domestic companies
B. marketers are minimizing the importance of national boundaries
C. operations make sense in dozens of national markets because the home market is growing stronger
D. market share is increasing in the home market
Q2, The rise of sustainable marketing (socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving the ability of future generations to meet their needs) can be attributed to all of the following EXCEPT ________.
A. the increasing push from consumers to have product choices that protect the environment or do less damage than other products
B. the increasing transparency in global supply chains—consumers know if inputs to a product were produced in ways that don’t honor the environment or human rights
C. The decreasing demand for generic products not promoted heavily with consumers
D. The increase in legal and/or regulatory restrictions on certain products damaging to the environment or human rights
Q3, Marketers have found that sense-of-mission marketing efforts that help define “mission” in broad social terms rather than strictly product-based terms can serve both long- and short-term interests. One phrase that encompasses this philosophy for companies like Ben & Jerry’s, Timberland, and The Body Shop is ________.
A. The IKEA way
B. Consumerism
C. Double bottom-line value
D. Salutary products
Explanation / Answer
Q1: Answer: A. gains in marketing, production, research and development, and financial advantages are not available to purely domestic companies
Q2: answer: C. The decreasing demand for generic products not promoted heavily with consumers
Q3: answer: B. Consumerism
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