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uy90968mld-C59s5simid C978288around COMPX Mgmt 4650 - Spring 2018: Burger XNOU?R

ID: 422959 • Letter: U

Question

uy90968mld-C59s5simid C978288around COMPX Mgmt 4650 - Spring 2018: Burger XNOU?RER Points: 14 C2006 Capsim Management Simulations, Inc.® Suppose you were hired as a consultant for a company that wants to penetrate the Comp-XM market. This company wants to pursue a niche differentiation strategy. From last year's reports, which company would be the strongest competitor? Select: 1 Save Answer O Andrews Baldwin O Chester Digby Plant Utiliz 198% 183% 135% 163% 75% 135% 161% 111% 167% 176% 198% 17236 151% 163% 143% 133%

Explanation / Answer

if we list the companies based on their strongness in the market, the list is as follows:

Chester &Andrews are having good market share and good profits for the last year. these two firms are standing at the top in the market, hence these two are not competitors to the new coming firm to the market.

Baldwin is having good market share but not having profits. similarly Digby also not having profits, but is the lower market share it is having. To the new comer the competitor will be any one between these two.

To this new comer the competitor will be Digby only, Hence option D is correct.