A cosmetics manufacturer is using a differentiated marketing strategy. While som
ID: 422788 • Letter: A
Question
A cosmetics manufacturer is using a differentiated marketing strategy. While some of its brands are sold through its direct selling organization, other brands are sold through department and specialty stores. The manufacturer uses ________.
a partially integrated system
a fully integrated vertical marketing system
c.an independent vertical marketing system
dual marketing
A firm desiring the maximum degree of channel control should utilize ________.
a partially integrated system
an independent vertical marketing system
c.franchising
a fully integrated system
a.a partially integrated system
b.a fully integrated vertical marketing system
c.an independent vertical marketing system
dual marketing
A firm desiring the maximum degree of channel control should utilize ________.
a partially integrated system
b.an independent vertical marketing system
c.franchising
d.a fully integrated system
Explanation / Answer
FIRST ANSWER IS:
DUAL MARKETING
WHERE FIRM APPROACH THE CUSTOMERS FROM DIFFERENT STORES AND FORMS
SECOND ANSWER IS FULLY INTEGRATED SYSTEM
MAXIMUM CHANNEL CONTROL IS POSSIBLE ONLY IN FULLY INTEGRATED SYSTEM AS NO OUTSIDERS OR OTHERS ARE GETTING INVOLVED IN IT. MARKETING IS DONE THROUGH THE INHOUSE PERSONNALS ONLY.
Related Questions
drjack9650@gmail.com
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.