Which of the following is often used to forecast the market penetration of a new
ID: 422745 • Letter: W
Question
Which of the following is often used to forecast the market penetration of a new service?
Regression
Historical analogy
Cross-impact analysis
N-period moving average
Exponential smoothing with trend adjustment
Yield management is used by service firms with which of the following characteristics:
A perishable inventory
A relatively fixed capacity
The ability to segment markets
Low marginal sales costs and high marginal capacity change costs
All of the above
A.Regression
B.Historical analogy
C.Cross-impact analysis
D.N-period moving average
E.Exponential smoothing with trend adjustment
Explanation / Answer
Which of the following is often used to forecast the market penetration of a new service
B) The historical analogy is the correct option in this case.
Yield management is used by service firms with which of the following characteristics:
The ability to segment markets is the correct option.
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C.The ability to segment markets is the correct option.
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