Select an e-commerce company (except Amazon, Microsoft sites, Google sites, Appl

Question

Select an e-commerce company (except Amazon, Microsoft sites, Google sites, Apple sites, Facebook.com, ebay, Walmart.com, and other very popular sites). Visit its web site and describe its business model based on the information you find there. Identify its customer value proposition, its revenue model, the marketplace it opens in, who its main competitors are, any comparative advantages you believe the company possesses, and what its market strategy appears to be. Also try to locate information about the company’s management team and organizational structure. (Check for a page labeled “the Company,” “About us” or something similar).

Explanation / Answer

http://www.empirecake.com/

The company Empire Cake sell fresh-baked cakes, cupcakes, cookies, breakfast pastries, brownies and bars, and sophisticated versions of classic snack treats, including our own “twinkies,” “snowballs” and Swiss rolls through its e commence website. This involves both custom designed cakes and readymade cakes.

The company’s value proposition lies in the freshness and uniqueness of the cakes with a wide variety of designs. They use finest ingredients, including fresh butter and cream from quality local producers, pure whole vanilla beans, Belgian chocolate, and fresh seasonal produce from the Union Square Greenmarket and use organic ingredients.

The main competitors of the company are locally owned businesses. Company’s business model is based on the selling of cakes and charging customer a high price for the convenience and the taste.

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